Former Team India skipper joins as investor and brand ambassador.
Rage Coffee, a New Delhi-based FMCG brand known for manufacturing, marketing and distributing packaged coffee products, has announced that former Team India captain Virat Kohli has joined the brand not only as a brand ambassador, but as an investor as well.
Rage Coffee has been planning to grow its online and offline presence across India, and with Kohli as a face of the company, it’s moving in the right direction. Founded in 2018, Rage Coffee raised US$5 million as part of its Series A funding last August, which was led by Sixth Sense Venture. The brand is also a part of Amazon’s Global Selling Accelerator Program, which aims at taking Indian brands to the global markets through the Amazon network.
Also read: Virat Kohli’s Brand Endorsements, Earnings and Net Worth
Speaking about his new partnership with Rage Coffee, Virat Kohli commented:
“I’ve been using Rage Coffee products for some time, and I am excited to be a part of its growth journey.
“The team at Rage Coffee has shown high levels of business execution and stupendous growth over the last couple of years. Rage Coffee has developed some trailblazing products that conforms with my innovative approach and aligns with my lifestyle. I see tremendous potential for the brand to become one of the most iconic coffee companies of our time.”
Bharat Sethi, Founder and CEO of Rage Coffee, added:
“Virat Kohli has set some unrivalled records in the top echelon of world cricket and is rightly known as the best batsman in the world.
“Apart from being a world-class athlete, Virat is also a fitness enthusiast who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes. We are thrilled to have him onboard.”
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