Kolkata Knight Riders inks partnership with Mullen Lintas

Mullen Lintas announced as Official Communications Partner.

Indian Premier League side Kolkata Knight Riders have announced Mumbai-based creative agency Mullen Lintas as their Official Communications Partner for the ongoing TATA Indian Premier League 2022.
The partnership will see Mullen Lintas deliver the KKR’s campaign ideas, brand films and also handle on-ground and digital activations. The KKR internal branding and team manifestos will also be looked after by Mullen Lintas from its Mumbai office.

Binda Dey, CMO, Kolkata Knight Riders, commented:
“KKR fans have always been the focus of our campaigns. We are fortunate to have one of the biggest fan communities that passionately root for the team. Our new campaign for this game season, designed by the Mullen Lintas team, aims to capture the frenzy and love our fans have always shown us unconditionally. We look forward to watching our fans cheer us on as they always have and have a great season together.”

Priya Balan, Executive Director, Mullen Lintas, added:
“PL is as much about the franchises and players as it is about fans. The game is incomplete without the latter. Teams thrive on fans’ love and enjoy a sense of responsibility towards them.
“IPL is a shared space between the team’s players and their fans. Being the year of change and induction of new team members, our campaign for KKR seeks to strengthen and widen this beautiful bond with its large community of fans.”