In this episode of “Ladies In The Lead”, we host Arshi Yasin, Co-founder and CEO of The Bridge. She talks about her journey from working in social media to starting a non-mainstream sports media company in India.
Arshi shares how storytelling and media are integral parts of any business, including sports. She also tells us how The Bridge started with covering only a few sports and eventually expanded to cover over 40 sports. She discusses the challenges of picking battles and scaling the company, and how perseverance, collaboration, and “saying no” have defined The Bridge‘s success.
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