Major League Soccer side Los Angeles FC (LAFC) have announced German workwear and safety equipment manufacturer Engelbert Strauss as their Official Workwear Partner.
The deal will see the Biebergemünd-based company work on a co-branded “LAFC x Engelbert Strauss” merchandise collection while also gaining branding presence at the home team benches inside BMO Stadium, the LAFC home ground. Engelbert Strauss will also serve as a Presenting Partner of the LAFC pre-game arrivals.
Larry Freedman, Co-President and CBO, Los Angeles FC, commented:
“Engelbert Strauss is an established and trusted brand throughout the world. We are thrilled to team up with STRAUSS on their first American soccer partnership, a partnership that shows we truly are able to represent the World’s Game in the World’s City.“
Henning Strauss, Incorporated President and Chief of Brand, Engelbert Strauss, added:
“The world’s best soccer player (and GOAT) is playing in MLS. The Olympics and World Cup are right around the corner. Is there a better time to be a soccer fan in the Americas? The sport’s centre of gravity has shifted west, and LAFC sits right in the middle of it. The fandom in the City of Angels is colourful. It’s joyful. It’s emblematic of this reinvigorated American soccer culture. And we’re so proud to be a part of it.“
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