Football News

Los Angeles FC partner with Engelbert Strauss

Major League Soccer side Los Angeles FC (LAFC) have announced German workwear and safety equipment manufacturer Engelbert Strauss as their Official Workwear Partner. 

The deal will see the Biebergemünd-based company work on a co-branded “LAFC x Engelbert Strauss” merchandise collection while also gaining branding presence at the home team benches inside BMO Stadium, the LAFC home ground. Engelbert Strauss will also serve as a Presenting Partner of the LAFC pre-game arrivals.  

Larry Freedman, Co-President and CBO, Los Angeles FC, commented:

Engelbert Strauss is an established and trusted brand throughout the world. We are thrilled to team up with STRAUSS on their first American soccer partnership, a partnership that shows we truly are able to represent the World’s Game in the World’s City.

Henning Strauss, Incorporated President and Chief of Brand, Engelbert Strauss, added:

The world’s best soccer player (and GOAT) is playing in MLS. The Olympics and World Cup are right around the corner. Is there a better time to be a soccer fan in the Americas? The sport’s centre of gravity has shifted west, and LAFC sits right in the middle of it. The fandom in the City of Angels is colourful. It’s joyful. It’s emblematic of this reinvigorated American soccer culture. And we’re so proud to be a part of it.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Kevin De Bruyne bids adieu to Manchester City

Belgium National team and Manchester City captain Kevin de Bruyne announced today that he will…

12 hours ago

IPL 2025: SunRisers Hyderabad Sponsors

This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier…

13 hours ago

UFC signs new deal with Meta

Meta joins as Official Fan Technology Partner The UFC have announced a new multi-year partnership…

13 hours ago

Gujarat Titans joins forces with Finkeda

Finkeda joins as Official Digital Payments Partner Indian Premier League (IPL) franchise Gujarat Titans have…

13 hours ago

IPL 2025 | Match 19: SRH vs GT | Preview and Predictions

Can Gujarat continue their strong run of form? Match 19 of this year’s Indian Premier…

18 hours ago

Can Harry Kane break his trophy jinx?

Without a doubt, Harry Kane has been England’s most outstanding striker over the past decade.…

18 hours ago