LaLiga NA extends Verizon deal

LaLiga North America has announced a multi-year extension of its partnership with Verizon, which will see Verizon offer US customers “the chance to interact with one of the best soccer leagues in the world through coast-to-coast watch parties, once-in-a-lifetime experiences at LALIGA matches in Spain and the LALIGA Summer Tour in the U.S., and other experiences with LALIGA players and Ambassadors”.

The partnership, which started in 2019, will now continue for another three years as LaLiga aims to grow its North American customer base. Verizon will continue to have access to LaLiga’s IP and its audience. 

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Boris Gartner, CEO of LaLiga North America, commented:

“This partnership with Verizon further validates North America as a key growth region for soccer and LALIGA by showing that leading companies are recognising the full potential of the sport and the audience it attracts. Having a long-term partnership with one of the most distinguished companies in America represents the goal of the growth of soccer in the region and the qualities LALIGA has to get closer to a diverse and multicultural fan base.“

John Nitti, SVP of Strategic Partnerships & New Business Development at Verizon, said:

“At Verizon, we love connecting fans with their passions. Our partnership with LALIGA brings our customers closer to some of the most exciting soccer matches and talent in the world, providing exclusive access to experiences they can’t get anywhere else. The growth of soccer and LALIGA in North America is a testament to the passionate fan base, and we’re proud to be deepening our partnership with an organisation that is fuelling this movement.“