LaLiga tie up with Socios.com

Socios.com joins on for fan engagement promotion.

LaLiga has become the first major football league to partner with Socios.com, as the blockchain-driven fan engagement platform joins as LaLiga’s Global Fan Engagement Partner.

The agreement will see Socios.com create Fan Tokens and work together with LaLiga on engagement projects to make sure that the 800 million global fans of the Spanish league can actively engage with the brand via its state-of-the-art blockchain technology solutions.

The partnership will also see the fans get a chance to get closer to the action and be able to receive official club merchandise, signed jerseys, free tickets and once-in-a-lifetime opportunities.

Speaking about the partnership, Alexandre Dreyfus, Founder and CEO of Socios.com, said:

“We are very excited and proud to be partnering with LaLiga, one of the biggest brands in global sports, with over 800 million fans around the world, and home to legendary clubs that have helped write the history of football. The LaLiga partnership will allow us to take another step forward in our mission to bring about a new era of global fan engagement, where fans are no longer spectators, but empowered, active participants.”

Executive Director of LaLiga, Oscar Mayo, also spoke about the deal, stating:

“It is no coincidence that LaLiga has become the first major European football league to partner with Socios.com. Over the past few years they have earned a reputation for being one of the most innovative brands in sports, leading the way for organisations worldwide in terms of embracing innovation and leveraging new technologies. This partnership is yet another demonstration of their boldness and leadership. At LaLiga we are pleased to partner with Socios.com, one of the global leaders in fan engagement solutions for the sports industry. Thanks to this agreement, all our fans around the world will be able to connect more actively with their favourite players and teams. For us it’s a way of getting closer to them and offering them new experiences.”

Founded in 2019, Socios.com specialises in enhancing fan experiences across different sports industries using their Fan Tokens, VIP rewards, exclusive promotions, AR- enabled features, chat forums, games and other competitions on Socios.com. Till date, more than 40 leading sports organisations all over the world across different sports have launched their official Fan Token on the Socios.com app. Socios.com’s impressive and growing sports resume includes FC Barcelona, Atlético de Madrid, Valencia CF and Levante UD, as well as other football giants across the globe, Formula 1 teams, esports organisations and mixed martial arts brands, among others.