American Eagle Outfitters, a US clothing and accessories retailer, has announced a five-year partnership with Spanish footballer Lamine Yamal, bringing him on board as a Global Ambassador.
The partnership will see the 18-year-old FC Barcelona and Spain national football team forward headline multiple campaigns for the brand, which will include limited-edition product partnerships.
On his new role, Yamal commented:
“I couldn’t be more excited to begin this journey with American Eagle. Off the field, I like to play a lot with fashion trends, and as a leading lifestyle and denim brand, AE has the products to help me bring my energy and style to life.”
Jennifer Foyle, President — Executive Creative Director, AE & Aerie, added:
“American Eagle has positioned itself at the intersection of culture, and for our community, sports are a huge part of their identity. Soccer attracts an unrivaled global following, and our multi-year partnership with Lamine Yamal centers AE at the heart of the fandom–highlighting our commitment to him, the sport and our customers.”
Over the years in transfer markets, we always talk about teams winning transfer windows based…
Newcastle United manager Matthias Jaissle has spoken about optimism and calm on his official unveiling…
English football club Blackburn Rovers has announced a new partnership renewal with multi-disciplinary construction partner…
The Croatian Football Federation (HNS) has signed a new long-term partnership with adidas which will…
Indian AI-powered sports technology and analytics firm Stupa Sports has announced a three-year partnership with…
Aston Villa FC have announced NordVPN, a Virtual Private Network and data security company, as…