Lamine Yamal revealed as American Eagle ambassador
American Eagle Outfitters, a US clothing and accessories retailer, has announced a five-year partnership with Spanish footballer Lamine Yamal, bringing him on board as a Global Ambassador.
The partnership will see the 18-year-old FC Barcelona and Spain national football team forward headline multiple campaigns for the brand, which will include limited-edition product partnerships.
On his new role, Yamal commented:
“I couldn’t be more excited to begin this journey with American Eagle. Off the field, I like to play a lot with fashion trends, and as a leading lifestyle and denim brand, AE has the products to help me bring my energy and style to life.”
Jennifer Foyle, President — Executive Creative Director, AE & Aerie, added:
“American Eagle has positioned itself at the intersection of culture, and for our community, sports are a huge part of their identity. Soccer attracts an unrivaled global following, and our multi-year partnership with Lamine Yamal centers AE at the heart of the fandom–highlighting our commitment to him, the sport and our customers.”
