Lanka Premier League (LPL) has roped in Skyfair.News as the title sponsor for its 2023 season, which commences at the R Premadasa Cricket Stadium in Colombo on July 30, 2023. The franchise-based T20 league thus be called the Skyfair.News Lanka Premier League.
Skyfair.News is a news agency based out of India. As part of the title sponsorship deliverables, naming rights, logo visibility on the centre of the playing jerseys, and exclusive player interviews will be given to Skyfair.News during LPL 2023.
Ian Michael Viner, Managing Director, Skyfair.News, said:
“I am excited about this wonderful journey and celebrating the cricketing spirit of Sri Lanka. Together, we aim to achieve great things especially bringing to the fore the excitement of the game and creating unforgettable moments for the fans. With SkyFair’s strong readership and LPL’s strong growth opportunities coming together, there are no limits to what we can achieve!“
Anil Mohan Sankhdhar, Founder and CEO of IPG Group — the official rights holder of the LPL, added:
“We are proud to have skyfair.news as the title sponsor for LPL 2023. While we provide live action, skyfair.news will ensure the fans get to witness in depth analysis of every game played during the tournament. This collaboration will only help in promotion of sports, cricket in particular, not only in Sri Lanka but also India and other parts of the sub-continent region.“
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