Leeds United Football Club (LUFC) have announced a new partnership with online gaming brand 12BET, which specialises in sports betting and casino products.
12BET comes on board as the English professional football club’s Official Betting Partner in Asia.
The deal will see 12BET gain branding presence on various LUFC assets. The two parties will also jointly work on various fan engagement activities focusing on the club’s Asia-based fanbase.
Rory Anderson, a 12BET spokesperson, said:
“We are pleased to have partnered up with Leeds United and look forward to the exciting journey as the club drives to rejoin the Premier League.“
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