September 22, 2020

After a long 16-year wait, Leeds are back in the Premier League. They’ll be looking to bed themselves as Premier League stalwarts under Marcelo Bielsa. Here we look at their sponsors ahead of the 2020-21 season.

German sportswear giants replaced Kappa as the official kit supplier for the Peacocks ahead of the 2020-21 season. While the deal’s financial details have not yet been revealed, Leeds are said to have been dealt a sweeter hand with their return to the Premier League. The deal with Adidas currently lasts till 2025.

Betting company SBOTOP signed an official sponsorship deal with Leeds last month in what is considered the largest commercial deal in the club’s history. The deal gives SBOTOP front-of-shirt branding on Leed United’s matchday and training kits.  

Clipper Logistics have been an official sponsor for Leeds United since 2016. They recently renewed their deal for a further two years. The renewed deal sees the Leeds-based retail logistics company have their logo on the training kits worn for training sessions, press conferences and pre-match exercises, along with in-ground branding across the club’s home ground, Elland Road, and their training ground, Thorp Arch.

Leeds have signed JD Sports as their official sleeve sponsor ahead of the 2020-21 season. The British sports-fashion retailer company will see its logo branded on the left sleeve of the club’s men’s and women’s kits as well as adult and junior replica kits.

Leeds signed a deal with TransUnion ahead of their centenary season last year. The deal saw the American consumer credit reporting agency receive in-ground branding rights at Elland Road, as well as a substantial position on the South Stand inside the stadium.

Global has been the club’s Official Vehicle Partner since 2015 – a deal that was further extended last year. The deal provides Global branding rights at the Elland Road and across the club’s social media channels and in return Global offers fantastic vehicle fleet hire rates to the club’s players, staff, and other partners.

Burflex Scaffolding have been long term partners of Leeds United, with their deal last renewed in 2016. The deal provides them in-ground branding rights and have its livery displayed on the stadium’s north stand, the Don Revie stand.

Utilita Energy is Leeds United’s official sponsor since 2016.
As part of the deal, the UK based pay-as-you-go energy supplier supports the Leeds United Foundation by donating $2.6 to the community projects for every junior replica shirt sold.

Dutch brewing company Heineken has had pouring rights inside Elland Road since 2013. They even released a club-themed beer recently to celebrate the club’s promotion back to the Premier League.

Leeds have recently signed Yorkshire Cancer Research as their official charity partner ahead of the 2020-21 season. The deal will see the club work with the charity and help people in Yorkshire avoid and survive cancer. The Leeds United players will also be partaking in various rehabilitation sessions throughout the season.

FXVC is a CySEC-regulated FX and CFDs broker. It also serves as an officialsponsor to Leeds United since last year. The deal allows the broker branding rights across the club’s digital content.

British online betting company Bet365 also serves as one of Leeds United’s official sponsors.

Written By – Anshuman Joshi

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