Rahul SahaThis article contains information regarding the organisations enjoying a strong branding presence across Leeds United Football Club’s (LUFC) physical and digital assets as their official sponsors for the 2023/24 season.
Official Partners
BOXT
Based in Leeds, West Yorkshire, BOXT is a smart home and heating systems expert. It was announced as LUFC’s Official Sleeve Sponsor in July 2021 in a deal covering the 2021/22 season.
BOXT was replaced by Wish as the club’s sleeve sponsor ahead of the 2022/23 season, despite remaining listed on the club’s official website as one of their Official Partners.
In July 2023, it was announced that BOXT would become the official principal partner of the club ahead of the 2023/24 season.
The new deal puts the BOXT branding front and centre of the Leeds United men’s and women’s first-team shirts along with all academy and replica shirts for both adults and juniors.
Adidas
The German sportswear giant replaced Kappa as the official kit supplier of the Peacocks ahead of the 2020/21 season (announced in June 2020) on a five-year deal.
While the financial details of the deal remain undisclosed, Leeds United are to receive a bonus in payment whenever they return to the Premier League.
AMT Auto
The Leeds-based vehicle solutions service provider has served as the club’s Official Vehicle Partner since June 2021.
Apart from branding rights, the deal also sees AMT Auto offer the club its “extensive and broad portfolio” of vehicles.
In July 2023, LUFC announced a new and expanded partnership agreement with AMT, with the company becoming the new official secondary shirt partner of the club ahead of the 2023/24 season.
The new deal puts the AMT branding on the back of Leeds United men’s and women’s first-team shirts along with academy kits.
Unibet
Unibet, one of the largest online gambling operators in Europe, became the club’s official training wear partner ahead of the 2023/24 season in July 2023.
As per the deal, the Unibet branding features on the LUFC men’s and women’s teams’ training wear, also on the former’s coaching staff apparel.
Flamingo Land
The Malton, North Yorkshire-based zoo and theme park has held a long association with LUFC, having been a sponsor of their academy since July 2011.
Over the years, the two parties have worked together over fan engagement activities, with Leeds United fans having been able to avail exclusive offers for Flamingo Land’s offerings.
Before the start of the 2023/24 season, the Malton-based theme park was announced as the official sleeve partner of the LUFC men’s team, with the EFL Championship having allowed sleeve partners for the first time in its history.
Boost Drinks
Boost is an energy drinks brand based in Thorpe Park, Leeds.
In July 2022, LUFC announced Boost Drinks as their first “Gold Tier” Partner, taking their partnership with the drinks brand into a third consecutive year.
The “Gold Tier” partnership entails increased branding exposure for Boost Drinks at Elland Road, the LUFC home ground, along with social media activations. Boost’s products are made available at the venue on matchdays and also across the club’s official retail stores.
JD Sports
In 2021, global sports and fashion retailer JD Sports became the club’s official retail partner. In August 2023, the two announced the signing of a new extension agreement.
The current deal puts the JD branding on the Norman Hunter South Stand of Elland Road in addition to the perimeter LED system and the club’s media backdrop. JD also continues to stock Leeds United replica kits, training wear, and retro products across its stores and official website.
Hisense
The Qingdao-headquartered Chinese electronics brand became an Official Partner of Leeds United in November 2020 as part of a two-year agreement.
Apart from branding rights, the deal sees Hisense’s TVs installed at Elland Road and the club’s training ground, Thorp Arch. Leeds United also have an exclusive app available on Hisense’s VIDAA Smart TV platform that contains exclusive content from their in-house video-on-demand channel, LUTV.
The two parties announced a two-year renewal of their partnership in August 2022.
Astonish
The Bradford-based cleaning products brand has been an Official Partner of the club since August 2018.
Apart from branding rights, the deal also entails Astonish sponsoring the West Stand at Elland Road.
In August 2023, Astonish announced a new two-year extension deal with LUFC, thus remaining one of their gold-tier sponsors until the end of the 2024/25 season.
Socios.com
LUFC signed a deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in August 2021 to launch their own Fan Token.
Via Socios.com, LUFC offers their fans a chance to obtain Fan Tokens ($LUFC) that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold, or won in an augmented reality in-game.
Heineken
The Dutch brewing company has had pouring rights inside Elland Road since 2013.
During the 2020/21 season, Heineken released a club-themed beer to celebrate LUFC’s promotion back to the Premier League.
Ginetta
The Garforth, Leeds-based road and race cars manufacturer has been serving as an Official Partner to LUFC since the beginning of the 2021/22 season.
Cadbury
The Uxbridge-based, Mondel?z-owned British confectionery brand became the Official Snacking Partner of the club in October 2020, with the deal focusing on supporting local businesses, community projects and charitable campaigns. Cadbury even donated its pitch-side branding rights at Elland Road to small businesses to help them traverse through the hard times brought upon by the COVID-19 pandemic.
In November 2023, the two parties signed a new contract extension deal, with Cadbury continuing on as the club’s official snacking partner.
Eleven Sports Media
DAZN-owned sports media company Eleven Sports Media announced the signing of a contract extension deal with LUFC in October 2023.
As per the deal, Eleven Sports Media serves as the Back of Training Wear Partner to Leeds United Women while continuing its commitment towards local businesses in Leeds and West Yorkshire.
12Bet.com
12Bet.com, an online sports betting and gambling company, became the club’s official betting partner in Asia after signing a multi-year partnership deal in October 2023.
As per the terms of the deal, the partnership provides the sports betting and casino company with geo-targeted assets, club IP, and other promotional material.
Travel Connection
Travel Connection, a New Delhi-based international, full-service travel management company, is also a gold-tier partner of the club.
As per the deal, Travel Connection is one of the two exclusive official hospitality partners of LUFC.
Champions Travel
In August 2021, LUFC roped in Champions Travel, a European premier sports and events ticketing and hospitality agency, as an exclusive official hospitality agent.
As per the deal, Champions Travel offers official packages to the global LUFC fanbase.
Business Partners
- Slim Chickens
- W Denis
- LC Vehicle Hire
- Everlast Group
- MPCC
- First Group
- LPD Doors
- Towngate
- Manning Stainton
- Tudor Freight
- Jenkar Shipping
- Townhall Dental
- BW Skips
- Frank Tucker
- Pinelap
- DW Forklift
- ADT Flex
- Erris Homes
- Pentest People
- Vacuum and Pressure
- Burflex
- Fantastic Media
- County Golf
- Fairtech Solutions
- Status International
- Dataflow
- Pizza Pizza
- Megson Utilities
- Lawcris
- Premier Render Supplies
- Gaucho
Community Partners
- RH Plastering Contractors
- Techni Tile
- Ways Facilities Management
- Yorkshire Concrete
- Cryotherm Fabrication and Insulations
- CT Installations
- Marshall Thompson Leadwork
- MJL Groundworks & Civils
- Park Lane Homes
- TD Shutter Services
- Design Tonic
- Taylor Smith Fabrications
- Clearwell Pest Control
- Buxton Special Alloys
- DMC Trailers
- BPC Building Products
- A4 Barcodes
- Nathan Hadfield Utilities
- HF Wealth
- Flux Fire Protection Group Limited
- CJ Metals Recycling
- ASG Fabrications
- DSSL Group
- Speedy Street Solutions
- Poppi Contract Furniture
- IMS Robotics UK
- Hydration +
- Great North Auto Service
- Fleetmaster Group
- Morris Infrastructure Group
- ELF Forktrucks
- Dutton Construction Group
- Van Solutions
- Farsley Transport
- Moorgate Forklifts
- Andale Electronics
- TPI Taping and Jointing
- DJL Fencing Contractors
- JPG Group
- Best Brickwork
