Lenovo extends partnership with Formula One

Global tech giant Lenovo has announced a multi-year partnership renewal agreement with Formula One, which will see it become a Global F1 Partner from next onwards.

The deal will also see Lenovo Group subsidiary Motorola become the Global Smartphone Partner of F1. 

Lenovo will continue providing Formula One with its devices, solutions, and services to support the delivery of Grands Prix at track, having also pledged to act as the title sponsor of two races per season. Motorola, meanwhile, will enjoy prominent trackside branding during races. 

Also read: Formula One 2024 Sponsors

Stefano Domenicali, CEO & President of Formula One, commented:

“I am delighted that Lenovo will become a Global Partner of Formula 1. Since joining the sport, Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create more once-in-a-lifetime moments for fans. Today marks a new chapter in a partnership that will only continue to grow from strength to strength. I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world’s most technologically advanced sport for years to come.“

Yang Yuanqing, Chairman & CEO of Lenovo, said:

“We are thrilled to elevate our partnership to the next level becoming a Global Partner of Formula 1. Our vision at Lenovo is to harness the power of AI to create a smarter, more inclusive, and sustainable world, accessible to everyone. Through our ground breaking partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we’re not just shaping the future of technology and motorsport, but we’re also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world.“

Luca Rossi, President of Intelligent Devices Group, Lenovo, added:

“When we embarked on our journey with F1 three years ago, we knew they were the right partner for Lenovo as our brand values seamlessly aligned for a smarter, faster, and more sustainable future. Seeing our high-performance technology implemented across every level of the F1 organisation fills us with pride, and our close collaboration together has just begun. We look forward to taking our partnership to newer heights and continue having Lenovo’s AI-ready hardware, as well as our solutions and services, transform and benefit the fan experience worldwide.”