This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Ligue 1 of France as its official sponsors and partners for the 2024/25 season.
Replacing Uber Eats, American fast-food giant McDonald’s secured a deal with the Ligue de Football Professionnel (LFP), the governing body that looks after professional football in France and Monaco, in March 2024 to become the title sponsor of Ligue 1 for the next three seasons.
Financial terms of the deal were not officially disclosed, but according to L’Équipe, McDonald’s is expected to pay around €30 million per season, marking a substantial increase from the €16 million euros per season paid by Uber Eats.
BKT, an Indian tyre manufacturer, initially signed a four-year agreement with the LFP in 2020 that was due to run through 2023/24.
In June 2023, BKT and the LFP extended their deal, with BKT retaining its title sponsorship of Ligue 2 for another four seasons. BKT also sponsors digital content, such as the “BKT action of the month”, and a corporate social responsibility programme.
Following a consultation process in March 2021, the LFP board named Kipsta, Decathlon’s football brand, as its official ball supplier. Kipsta is to thus supply the official match balls for Ligue 1 and Ligue 2 games until the end of the 2026/27 season.
Betclic, an online gambling and betting platform, signed a multi-year deal worth €8 million per season with the LFP in August 2021, which commenced at the beginning of the 2021/22 season.
As per the deal, Betclic acts as an official partner of both Ligue 1 and Ligue 2.
The French packaging and delivery service provider has been sponsoring top-level clubs and sports institutions since 1984. Ahead of the 2022/23 Ligue 1 season, La Poste came on board as an official partner of the league.
The materials distribution brand re-signed with Ligue 1 in September 2021 to become an Official Partner. The two parties first began their partnership in 1999 and their previous deal had expired in 2016.
As part of the current deal, Point.P is not only an Official Partner of Ligue 1 but also an Official Partner of Ligue 2.
Swiss watchmaker Oris and the LFP agreed on a multi-year partnership in October 2022.
The three-year deal makes Oris the official timekeeper of Ligue 1 McDonald’s, Ligue 2 BKT, the Trophée des Champions, and eLigue 1. Oris is also the first-ever sustainability partner of the LFP.
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