Lionel Messi joins J&T Express as Global Brand Ambassador

Argentine football legend Lionel Messi has been named the first worldwide brand ambassador by international logistics service company J&T Express. 

As part of his relationship with J&T Express, Messi will work to raise the company’s profile as a logistics provider, a one-stop e-commerce specialist for the whole supply chain, and a believer and practitioner of the “better together” philosophy. 

As part of its efforts to contribute to the development of the logistics service value chain, J&T Express and Messi will increase the brand’s recognition and spread knowledge of its offerings.

With Messi joining J&T Express, the logistics provider will launch a number of social media and marketing activities with the hashtag #JTBetterTogether as well as additional activations in time for the holiday season and the coming new year.

Commenting on this announcement, Rachel Liu, Global Branding Director of J&T Express, said:

“We are honored and excited to collaborate with Lionel Messi as our global ambassador. He is a generational athlete whose work ethic, humility and dedication align with the values that we imbue at J&T Express. Through his grit and accomplishments, Messi is an inspiration to many. This resonates deeply with our values of building a caring, responsible and sustainable business.”

Leo Messi added:

“J&T Express has made remarkable achievements since its launch. We share many similarities in our passion and determination to never stop improving. Just as the sport of football unites millions across the globe, J&T Express seeks to develop logistic solutions to connect its customers to the world. I look forward to being part of this journey.“