Liverpool FC extend Expedia partnership

Premier League club Liverpool (LFC) have extended their partnership with leading full-service travel site Expedia. The extension will see Expedia continue on as a principal club partner and official shirt sleeve sponsor for both the club’s men’s and women’s teams for a further four years.

The partnership extension will see Expedia continue to provide LFC fans with unique experiences, including free transport for LFC Women’s away matches in the Barclays Women’s Super League.

Liverpool and Expedia will also continue to collaborate on the content series campaign “Nothing Beats Being There”. 

Expedia has been a Partner of the Liverpool team since 2020.

Also read: Liverpool Sponsors 2022-23

Ben Latty, Commercial Director at Liverpool FC, commented:

“We’re thrilled to announce the extension of our partnership with Expedia for another four years. Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.“

Michele Rousseau, senior vice-president, global brands at Expedia, said:

“We’re truly excited to be extending our partnership with the Liverpool FC family, continuing to support both the men’s and women’s teams whilst playing a vital role of enabling the fan travel experience. We’re proud of the progress we’ve made together and are looking forward to pushing the boundaries further by enriching the fan experience through travel over the next four years and proving that nothing beats being there.“