Liverpool FC strike multi-year deal with Visit Maldives

Liverpool Football Club have announced a multi-year partnership with Visit Maldives, onboarding it as their Official Destination Partner. 

The partnership, covering both the men’s and women’s teams of the club, will offer Liverpool fans a chance to win a five-night trip to the Maldives, including flights and accommodation. For this, they will have to participate in a MyLFC competition. Reds fans will also be able to enjoy exclusive content, special promotional offers, and various competitions with prizes. 

Speaking on the partnership, Ben Latty, Liverpool FC’s Chief Commercial Officer, said: 

“We’re very excited to welcome Visit Maldives into the Liverpool FC family as our official tourism partner. Together we share a passion for creating unforgettable experiences that bring people together in meaningful ways. 

“We also share a commitment for being the most sustainable we can be, whether that’s via our award-winning The Red Way programme or Visit Maldives raising concerns about preserving delicate underwater ecosystems. We look forward to supporting each other in these vitally important areas moving forward.“

Ibrahim Shiuree, CEO and Managing Director, Visit Maldives, said:

“Partnering with a club as iconic as Liverpool FC, who share our core values to drive positive change towards a more sustainable future, is a proud moment for Visit Maldives.

“Together, we’ll be able to offer exclusive opportunities and experiences, bringing the magic of the Maldives to millions of passionate fans around the world. We’re particularly thrilled about the MyLFC competition and the chance to give one lucky fan the trip of a lifetime in the Sunny Side of Life.“

This is a strategic partnership aimed at promoting the Maldives as a world-class tourist destination. By leveraging Liverpool’s global footprint, the South Asian country aims to hit its ambitious target of US$5 billion in tourism income for 2025.