Liverpool FC announce partnership with PayPal

Liverpool Football Club have announced a multi-year partnership with global payments firm PayPal, bringing it on board as their official digital payments partner.

PayPal will thus become the club’s “preferred” method of digital payment. Via its loyalty programme PayPal+, it will offer Reds fans reward points on matchday purchases.

As part of branding rights, PayPal will be featured more prominently across the club’s official retail stores, as well as at the home grounds of their men’s and women’s first teams — Anfield and St Helens Stadium, respectively — on matchdays.

Additionally, PayPal will work with the club to elevate the profile of Liverpool FC Women, as well as work with their charity arm, the LFC Foundation, to expand grassroots programmes.

Ben Latty, Chief Commercial Officer, Liverpool FC, commented:

“PayPal is one of the most recognised and trusted names in digital payments and we’re delighted to welcome them to the LFC family. Their expertise in providing fast, secure and flexible transactions makes them the ideal partner to help us elevate the experience for supporters worldwide. This partnership is an exciting step forward in our commitment to innovation, ensuring fans can engage with the club in a seamless and secure way. 

“PayPal’s dedication to supporting women’s football and grassroots development also aligns perfectly with our values and future focus, making this collaboration even more meaningful.”

Geoff Seeley, Chief Marketing Officer at PayPal, added:

“Our global collaboration with LFC reinforces our relationship with sports fans everywhere, building on our world-class professional and collegiate sports partnerships around the world. We’re offering customers a seamless and flexible experience that rewards them for doing something they love, whether buying the new kit or grabbing a pint at the match and settling up with friends later. PayPal is the smarter way to pay for LFC and sports fans globally.”