News

Liverpool team up with SC Johnson

SC Johnson to become Liverpool’s cleaning and disinfectant partner.

 

Premier League side Liverpool FC have inked a multi-year deal with US household cleaning company SC Johnson. The partnership, termed, ‘Goals for Change’, will promote sustainability, health, and give SC Johnson worldwide visibility through Liverpool’s men’s and women’s teams.

As Liverpool’s cleaning and disinfectant partner, SC Johnson will have its hand soap and sanitising products available at Anfield, Liverpool’s training ground, and at other club facilities as well. The company will also work with the club on an upcycling programme which will see single-use plastics get reused for the company’s consumer products. The plan is to turn more than 500,000 plastic bottles into SC Johnson packaging.

 

Speaking about the partnership, Fisk Johnson, Chairman and Chief Executive of SC Johnson, said:

Plastic waste is a threat to our planet for this and future generations. At SC Johnson, we believe we all have a responsibility to solve this critical environmental issue. Our partnership with Liverpool FC is one of the many steps SC Johnson is taking to move forward our vision for a waste-free world as it creates another local solution to this global problem by leveraging football to help close the plastic-recycling loop.

 

Liverpool’s Commercial Director, Matt Scammell, added:

SC Johnson has made important step changes within their industry which have delivered incredible results through several sustainability initiatives. I feel very optimistic about the work we can do together through this partnership, both raising awareness and looking after the safety of our supporters and ultimately using our voices for good to help the next generation of Reds all around the world.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

7 hours ago

Juan Mata invests in San Diego FC

Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…

7 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

15 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

15 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

16 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

16 hours ago