SC Johnson to become Liverpool’s cleaning and disinfectant partner.
Premier League side Liverpool FC have inked a multi-year deal with US household cleaning company SC Johnson. The partnership, termed, ‘Goals for Change’, will promote sustainability, health, and give SC Johnson worldwide visibility through Liverpool’s men’s and women’s teams.
As Liverpool’s cleaning and disinfectant partner, SC Johnson will have its hand soap and sanitising products available at Anfield, Liverpool’s training ground, and at other club facilities as well. The company will also work with the club on an upcycling programme which will see single-use plastics get reused for the company’s consumer products. The plan is to turn more than 500,000 plastic bottles into SC Johnson packaging.
Speaking about the partnership, Fisk Johnson, Chairman and Chief Executive of SC Johnson, said:
“Plastic waste is a threat to our planet for this and future generations. At SC Johnson, we believe we all have a responsibility to solve this critical environmental issue. Our partnership with Liverpool FC is one of the many steps SC Johnson is taking to move forward our vision for a waste-free world as it creates another local solution to this global problem by leveraging football to help close the plastic-recycling loop.”
Liverpool’s Commercial Director, Matt Scammell, added:
“SC Johnson has made important step changes within their industry which have delivered incredible results through several sustainability initiatives. I feel very optimistic about the work we can do together through this partnership, both raising awareness and looking after the safety of our supporters and ultimately using our voices for good to help the next generation of Reds all around the world.”