Liverpool FC join hands with Tommy Hilfiger

Liverpool Football Club have announced a global partnership with American fashion brand Tommy Hilfiger.

The partnership will integrate Tommy Hilfiger’s style into the club’s official apparel, which will be worn on select matchdays and campaigns. The agreement will cover both the men’s and women’s teams of the club and their key backroom staff, entailing collaboration on a host of seasonal campaigns aimed at combining “New York prep heritage together with the spirit of Anfield.”

Tommy Hilfiger will also launch specially curated collections, including a “seasonal wardrobe of iconic essentials, timeless denim, the ‘New York’ dress casual collection, refined accessories and footwear, and co-branded club capsules.”

The announcement of the LFC–Tommy Hilfiger partnership was fronted by Reds players Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley, Hugo Ekitike, Gemma Bonner, and Leanne Kiernan.

Ben Latty, Chief Commercial Officer, Liverpool FC, commented:

“Tommy Hilfiger is a truly iconic name in global fashion, and we’re absolutely delighted to partner with them as they venture into the world of club football for the first time. With a long-standing connection to innovative style and a deep-rooted sense of community, this partnership is a natural fit. This unique collaboration allows us to explore a different side of matchday and the moments around it, while giving supporters another connection point to the people who represent this great club.”

Tommy Hilfiger stated:

“For my entire career I’ve been inspired by sports icons, stories and uniforms. I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people – their belief, resilience and pride. I’m excited to work with the players and club staff who inspire a global fan base to dream through their uncompromising pursuit of greatness.”

Virgil van Dijk, captain of the Liverpool men’s first team, added:

“It’s great to see our LFC club partnership with Tommy Hilfiger go live. We as players are excited to see the collaboration come to life, bringing together fashion, culture and heritage.”