Liverpool FC join hands with Tommy Hilfiger

Reigning Premier League champions Liverpool FC have recently announced a new global partnership agreement with American fashion brand Tommy Hilfiger. The partnership will see Tommy Hilfiger’s style integrated into the club’s apparel worn on select matchdays and during campaigns. The agreement will cover both the men’s and women’s team and key backroom staff, and will see both work on a host of seasonal campaigns that combines the ‘New York prep heritage with the spirit of Anfield’. 

Tommy Hilfiger will also launch specially curated collections including seasonal wardrobe of iconic essentials, timeless denim, the ‘New York’ dress casual collection, refined accessories and footwear, and co-branded club capsules.

Ben Latty, Chief Commercial Officer, Liverpool FC, commented,

“Tommy Hilfiger is a truly iconic name in global fashion, and we’re absolutely delighted to partner with them as they venture into the world of club football for the first time. With a long-standing connection to innovative style and a deep-rooted sense of community, this partnership is a natural fit. This unique collaboration allows us to explore a different side of matchday and the moments around it, while giving supporters another connection point to the people who represent this great club.”

Tommy Hilfiger, stated,

“For my entire career I’ve been inspired by sports icons, stories and uniforms. I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people – their belief, resilience and pride. I’m excited to work with the players and club staff who inspire a global fan base to dream through their uncompromising pursuit of greatness.”

Virgil Van Dijk, added,

“It’s great to see our LFC club partnership with Tommy Hilfiger go live. We as players are excited to see the collaboration come to life, bringing together fashion, culture and heritage.”