Five-time Ballon d’Or winner Cristiano Ronaldo has been named as the Official Worldwide Brand Ambassador of LiveScore, a global sports media company and one of the world’s top real-time sports information suppliers.
As LiveScore continues its fast growth as a significant global sports media force, the world’s most renowned player, Ronaldo, will team up with the brand. The partnership, which will begin ahead of this summer’s European Championship, will last at least two domestic football seasons and will culminate in next year’s World Cup.
A worldwide ATL creative campaign featuring LiveScore’s first TV ad will be the centerpiece of the collaboration. It will be supported by a digital campaign that will tap into LiveScore’s and Ronaldo’s massive worldwide audiences. Cristiano Ronaldo’s picture will appear throughout LiveScore’s digital inventory and content, tying the Portuguese icon to one of the world’s premier producers of real-time sports information.
LiveScore fascinates sports fans across the globe by offering quality content and interactive products to fans in over 200 countries. Cristiano Ronaldo’s status as the game’s most high-profile and prominent player is shown by his collective online following of more than half a billion followers, a very important audience for LiveScore to interact with.
Sharing the delight, Ronaldo said: “I’ve used the LiveScore app to keep up to date with the latest scores for many years, so I’m really excited to begin such a natural new partnership. Throughout my career, every goal has always been about more than a score to me, and I know LiveScore has been there every step of the way, to keep my fans across moments that have defined me. LiveScore and I are connected by a drive to be the greatest at what we do every single day. I cannot wait to unite our combined audiences of football fans with amazing content, moments and goals in the next exciting stage of my career.”
Marketing Director at LiveScore, Ric Leask, said: “In a year that has seen LiveScore rapidly evolve as a global sports media business, this landmark new relationship with Cristiano Ronaldo is, without doubt, the biggest moment so far. There is simply no bigger sportsperson – past or present – than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch.”
He further added, “With a world record 777 career goals and 31 club and international honours, we believe he truly is the ‘Greatest of all Time’. We should know, as LiveScore has been there to bring news of every goal to millions of fans around the world. Combined with the fact that his game is built on speed, reliability and simplicity, key strengths also synonymous with the LiveScore brand, there could be no more authentic and better fit for our business. We can’t wait to kick off our partnership and bring our global audience closer than ever to the GOAT.”