Indian Premier League (IPL) team Lucknow Super Giants (LSG) have announced a new partnership with Dangal TV who will join as the KL Rahul-led team’s Official Entertainment Partner. The deal will see Dangal TV have their logo present on the jersey of the LSG team.
Dangal TV will use the platform to reach out to wider audiences and also provide fans with exclusive behind-the-scenes footage to fan engagement activities.
Colonel Vinod Bisht, MD & CEO RPSG Sports, commented,
“We are excited to partner with Dangal TV in the upcoming season. Dangal TV is one of the most influential brands in the Hindi-speaking belt, which resonates strongly with our core fan base. We look forward to what will surely be an exciting collaboration for both brands.”
Manish Singhal, managing director of Enterr10 Television, the parent company of Dangal TV, said,
“Dangal TV is the default entertainment choice of Indian television viewers, and it simply rules India’s Hindi heartland. It was apparent for us to join forces with Lucknow Super Giants, a team that represents the Hindi heartland of India and a team so synonymous with excellence and passion. Dangal TV believes in putting its viewers first, and this partnership is just another step in that direction. This represents a convergence of two powerful entities dedicated to entertaining and inspiring audiences across the nation and the globe. Together, we aim to elevate the T20 cricket experience to unprecedented heights.”
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