LTA signs new deal with Vital Proteins for 2026 season

The Lawn Tennis Association (LTA) which serves as the governing body for tennis in Great Britain, has announced a new partnership with collagen brand Vital Proteins, who will join as the Official Collagen Partner of the LTA for the 2026 tennis season. The partnership will see Vital Proteins be present courtside during the HSBC Championships at the Queen’s Club in London with their collagen smoothies and product samples being present at the ‘Hydration Bar’. Vital Proteins will also be present at the Cardinal Place, Victoria fan zone and host other fan engagement activities throughout the Lexus Eastbourne Open. 

Chris Pollard, Managing Director of Commercial & Operations at LTA, said,

“We’re delighted to welcome Vital Proteins as the Official Collagen Partner of the LTA. Tennis continues to attract increasingly lifestyle-led audiences across the summer season, and Vital Proteins’ commitment to championing movement and wellbeing aligns closely with the values of our sport. We look forward to working together to bring the partnership to life through experiences both on and off the court.”

Jessica Gyateng, Head of Marketing at Vital Proteins, Nestlé UK&I, added,

“Tennis season today extends far beyond the court – it’s become part of wider summer lifestyle and wellness culture. As a brand centred around movement and feeling good, partnering with the LTA felt like a natural fit for Vital Proteins. We’re excited to connect with fans across the summer and introduce more people to Vital Proteins during what is set to be another iconic season for British tennis.”