Croatian footballer Luka Modric has been revealed as a global brand ambassador of CoinW, a cryptocurrency asset trading platform.
The partnership will see the 2018 Ballon d’Or winner become the face of CoinW and work on various footballing and fan engagement activities with the brand.
With the 2026 FIFA World Cup coming up, Modric will headline various content and interactive programmes for CoinW. The 40-year-old will also work with the brand on educational content, making global audiences more aware of cryptocurrency and digital assets.
Nassar Al Achkar, Chief Strategy Officer at CoinW, commented:
“Luka Modric’s dedication and resilience inspire us to stay true to our mission. We are committed to building a trusted platform that empowers users to confidently enter and explore the world of digital finance.“
After a 13-year stint with Real Madrid, during which he won numerous UEFA Champions League titles and LaLiga titles along with other silverware, Modric moved to Italian club AC Milan last summer and is currently plying his trade there.
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