Cricket News

Major League Cricket (MLC) 2024 Sponsors

This article contains information regarding the organisations enjoying a strong branding presence across Major League Cricket’s (MLC) physical and digital assets as sponsors and partners for its 2024 season.

TITLE SPONSOR

Cognizant

In March 2024, MLC roped in professional services company Cognizant as its title sponsor for the 2024 edition. 

This association with MLC expanded Cognizant’s sponsorship portfolio, which spans across the PGA, the LPGA, Aston Martin F1 Team, and various other teams and sports. 

OFFICIAL PARTNERS

Abound

Abound is a premium NRI membership brand from The Times Group. Its partnership with MLC was announced in July 2023, which sees the brand provide viewers in the stadium with exciting offers during matches. 

Royal

Royal, a cultivator of basmati and sona masoori rice, was announced as an official partner of MLC in June 2023.

The deal entails the brand undertaking giveaways and serve south-Asian dishes to fans during matches. Furthermore, the leading run-scorer of the tournament is given the “Royal Leading Run Scorer” award.

In March 2024, Royal and the MLC extended their partnership deal for the 2024 season. 

Stake

Social casino and online gaming brand Stake announced in April 2024 that it had signed a multi-year partnership agreement with MLC for its 2024 season.

The collaboration between MLC and Stake is aimed at enhancing the overall experience and engaging fans with innovative, exciting contests. Stake also sponsors the “MVP of the Tournament” award. 

CloudChef

CloudChef, a company that uses AI-driven technology to recreate recipes, also partnered with MLC ahead of its first season in 2023.

As part of the deal, fans get to try the dishes that come out of the CloudChef kitchens while watching MLC games at the stadiums.

Sling TV

Streaming platform Sling TV signed on as an official partner of MLC in July 2023.

As part of the deal, Sling TV streams MLC games live for viewers within the US.

The deal also entails on-site activations to connect with local cricket fans.

Betbricks7

Online gaming platform Betbricks7 was announced as the official umpire partner of MLC in June 2023.

Mera Hoardings

An outdoor advertising brand operating in India and the US, Mera Hoardings was announced as an official partner of MLC in July 2023. 

The partnership sees Mera promote the tournament using digital hoardings across India and the US. 

Kloth

MLC announced via its official Twitter account that it had struck a partnership with Kloth in July 2023, roping it in as the official umpire and staff apparel partner ahead of its inaugural season.

As part of the deal, the Kloth logo appears on the top-right side of the front of the umpire kits throughout the MLC season. 

Betway

Online betting company Betway took over the title sponsorship rights for the inaugural season of Major League Cricket in July 2023.

SPORTENG

It was announced in June 2023 that SPORTENG would be MLC’s Official Field of Play Designer for its inaugural season.

The partnership has been stated to be a long-term one and entails SPORTENG designing and developing all upcoming stadiums, turf fields, and practice areas for MLC.

BROADCAST PARTNERS

Major League Cricket has in place several broadcast deals with international brands to ensure maximum coverage. Below is a list of broadcasters for the 2024 MLC season.

Willow TV: US and Canada (announced as TV broadcaster on a five-year deal)
Viacom18: India (TV broadcast on Sports18, streaming service on JioCinema)
Fox Sports: Australia 
Sky NZ: New Zealand
A Sports: Pakistan 
SuperSport: South Africa
TNT Sports: UK

Rahul Naresh and Rahul Saha

I am a sports enthusiast who writes and makes videos primarily on cricket and football. Apart from these sports, I've worked on content surrounding basketball, tennis, and badminton, among other disciplines.

Recent Posts

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

52 mins ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

54 mins ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

1 hour ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

1 hour ago

Is Ruben Amorim the answer to Manchester United’s prayers?

Manchester United is undoubtedly one of the most followed football clubs in the world, boasting…

1 hour ago

West Indies vs Bangladesh 1st Test, 2024: Preview and Predictions

Can Bangladesh have a strong away series? A struggling and injury-hit Bangladesh have reached West…

5 hours ago