Major League Cricket (MLC) has roped in automotive brand Lexus as its Automotive Partner ahead of its second edition.
As per the agreement, Lexus will gain on-field and broadcasting visibility while also featuring on the official digital platforms of MLC.
The second season of MLC gets underway from July 5, 2024.
Also read: Major League Cricket (MLC) 2024 Sponsors
Vijay Srinivasan, CEO of MLC, commented:
“We are excited to welcome Lexus as the Automotive Partner of Major League Cricket. Their reputation for unparalleled luxury and commitment to their customers aligns perfectly with our vision for the league. Together, we look forward to delivering an exceptional experience to cricket fans across the nation.“
David Telfer, Head of Lexus Advertising & Media, added:
“Partnering with Major League Cricket offers Lexus the opportunity to reach a new diverse fanbase with a brand that shares an unwavering commitment to performance, customer experience, and their fans. We’re committed to growing with MLC during its second season to elevate the presence of the U.S. team and engage with new fans.“
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