Following are the companies and organisations that serve as sponsors and brand partners to Allsvenskan club Malmö Fotbollförening (Malmö FF) and enjoy a strong branding presence across their physical and digital assets.
MAIN PARTNERS (HUVUDPARTNERS)
Eleda Group – A long-time partner of the club, the Stockholm-headquartered infrastructure services company serves as the title sponsor to Malmö’s home ground since January 2020, which is since known as Eleda Stadion (Malmö New Stadium during UEFA matches). The five-year deal is reportedly worth SEK30m*.
*SEK = Swedish krona
Puma – The German sportswear brand serves as the official kit supplier to Malmö FF since 2002. It has served them in the same capacity on two separate occasions prior to that as well (1976 and 1986-1997).
Volkswagen Malmö – Via its Malmö outlet, Wolfsburg-headquartered German automaker Volkswagen has been serving as a Main Partner and the principal front-of-shirt sponsor for the club’s matchday kits since the start of the 2016 Allsvenskan season.
The two parties last announced an extension of their partnership in February 2019 in a three-year agreement.
TicTac Interactive – TicTac Interactive, a Malmö-based Swedish e-learning platform for businesses, has been serving as a Main Partner to the club and the official sleeve sponsor for their matchday shirts since February 2018.
UNIBET – The Malta-based sports betting, online casino, bingo and online poker platform also serves as a Main Partner to Malmö FF.
Part of the online gambling operator Kindred Group, UNIBET, who is also a partner of Allsvenskan, also works with the club over inclusivity initiatives.
OFFICIAL PARTNERS (OFFICIELLA PARTNERS)
ApQ EL – ApQ is an electrical installation company based out of Malmö. After being a part of Malmö FF’s business network for more than fifteen years, the company was announced as one of their Official Partners in February 2020.
Bemt – The Malmö-based real estate services company is a long-time partner of the club. After being a part of Malmö FF’s business network for several years, the company was announced as one of their Official Partners in January 2016.
Cabonline – The Stockholm-headquartered Nordic transportation services provider serves as an Official Partner to the club since February 2019 and a part of their business network since April 2019.
Elitfönster – The Vetlanda, Småland-based windows manufacturer serves as an Official Partner to Malmö FF since 2010.
Exakta – The Malmö-based printing services and print-based products provider serves as an Official Partner to Malmö FF since February 2016.
Länsförsäkringar – The Skåne outlet of the Stockholm-headquartered banking, insurance and real estate services provider has been a partner of Malmö FF for nearly fifteen years, currently serving as one of their Official Partners.
Simplify – The Swedish digital workplace solutions provider also serves as an Official Partner to Malmö FF.
Spendrups – The Stockholm-based Swedish brewery is a long-time partner of Malmö FF, currently serving them as an Official Partner.
Sydsvenskan (The South Swedish) – The Malmö-headquartered Swedish language daily newspaper has been an Official Partner of Malmö FF since 2009.
MEMBERS OF THE NETWORK (MEDLEMMAR I NÄTVERKET)
Following is a list of companies that are part of Malmö FF’s business network.
Arbets & Studie Centralen
Clarion Hotel & Congress Malmö Live
Erik Olsson Fastighetsförmedling
GdR Security Group
KOL & Cocktails
Måla i Skåne
Padel Court 9