Manchester City Football Club (MCFC) have announced a multi-year partnership agreement with online betting and gaming company Betway, roping it in as their Official Betting Partner.
As per the agreement, Betway and Manchester City will work on various activations and exclusive content projects, with the former receiving branding presence across City’s digital assets and at the Etihad Stadium, home of the City senior men’s team.
Betway will also work with Man City players, coaches, management, and staff to raise awareness about responsible gaming and betting integrity.
Ferran Soriano, CEO of City Football Group, commented:
“We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Neal Menashe, Super Group CEO, added:
“We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that out Betway brand reaches fans in all corners of the globe.”
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