Manchester City expand on Expo 2020 Dubai tie-up with training kit deal

Expo 2020 to become the club’s official training kit partner.

Premier League champions Manchester City have announced that Expo 2020 Dubai will be their new training kit sponsor, just days ahead of the mega-event that is scheduled to be held from October 1, 2021, to March 31, 2022.

City, who had previously collaborated with Expo 2020 in June, already have the event as their official exhibition partner. The year-long deal sees the Expo 2020 Dubai branding displayed on both the men’s and women’s training kits along with the event being promoted at the Ethiad Stadium and the City Football Academy training facilities.

As part of the deal, City’s coaching staff are also set to hold daily football training sessions at the Expo and representatives from the club and the City Football Group will also be present during various events at the Expo 2020.

The deal will also see the Expo 2020 logo featured on City’s esports kits and get access to the club’s digital platforms.

City Football Group’s Chief Executive, Ferran Soriano, commented:

“This partnership will integrate Expo 2020 as a core part of every training session and match day as our teams challenge for success this season. Expo 2020 showcases values of innovation and sustainability that we wholeheartedly embrace at Manchester City. We are very excited to collaborate and partner with an event that will be truly spectacular, global and transformational.”

Sholto Douglas-Home, Chief Sales and Marketing Communications Officer of Expo 2020 Dubai, added:

“Today’s announcement of the deepening in our relationship with Manchester City builds on the exciting exchange of ideas and new opportunities we have shared with the Club since we launched the partnership in June. With Manchester City’s expanded involvement in our event, we are thrilled to be able to offer daily coaching sessions with Club representatives as part of our exciting public events schedule, cementing the importance of sport as a vehicle to help us connect the world together. Becoming the club’s new training kit partner will massively accentuate the ability of Expo 2020 Dubai to engage and inspire fans around the globe by inviting them to share in the excitement of what this unique World Expo will offer.”

City did not have a training kit sponsor at the start of this season after Marathonbet’s eight-figure deal expired at the end of the 2020-21 season.

Meanwhile, the Expo, a global technology event, is set to open from October 1 and will see representatives from 190 countries, after a year-long delay due to COVID that pushed back the event from its original start date of October 20, 2020.