Manchester City FC expand Rexona partnership

Manchester City Football Club have extended their partnership with Unilever brand Rexona.

Rexona, the deodorant and antiperspirant brand, has been an Official Partner of the Mancunian professional football club’s senior men’s team since 2018 and their senior women’s team since 2020. The new multi-year deal sees it continue on in this role.

Rexona will also continue to enjoy in-stadium branding across both the women’s and men’s teams’ facilities. The brand will also work with the club on various fan engagement activities. 

Also read: Manchester City Sponsors 2023-2024

It has also been confirmed that Man City forward Julián Álvarez will continue on as a Unilever brand ambassador and be integrated into brand activations around the world, particularly the Argentinian market.

Julián Álvarez, Unilever brand ambassador, commented:

“I am excited to be working with Rexona again, especially as it helps bring me and the club closer to home through this global partnership.“

Esteve Calzada, Chief Commercial Officer, City Football Group, said:

“We’re pleased to announce the renewal of our long-term partnership with Unilever brand, Rexona.Unilever has a long-standing association with football and since becoming a club partner in 2018, has seamlessly integrated with our club, expanding with our women’s team and community programmes over the last few years and we look forward to continuing our successful relationship moving forward.“

Kathryn Swallow, Global Rexona Brand Lead, stated:

“We’re delighted to be continuing our partnership with Manchester City and help inspiring people to move through their passion for football. We look forward to working with Julian Alvarez and the club throughout the next season. We’re not done yet!“