Manchester City FC extend JNC partnership

Manchester City Football Club have announced an extension of their partnership with JNC, a Chinese liquor manufacturer.

JNC will thus remain the Official Baijiu Partner of the Cityzens. The two parties will continue working together on fan experiences and celebrating cultural moments in China. They will also collaborate on social media campaigns and host campaigns centred around Chinese cultural events.

JNC has been Man City’s Official Baijiu Partner since May 2019.

David Tang, CEO of City Football Group China, commented:

“We’re delighted to extend our partnership with JNC. Through our partnership to date, we’ve worked closely with JNC to bring Manchester City closer to our fans across the world through innovative activations and unforgettable experiences. We’re looking forward to building on this strong foundation and continuing to create meaningful moments for our supporters.”