Manchester City extends JNC deal

Premier League heavyweights Manchester City have announced a partnership extension with Chinese liquor manufacturer, JNC, who will continue on as the club’s Official Baijiu Partner. The partnership will see City and JNC continue to work together on fan experiences and celebrate cultural moments in China. They will also work together on social media campaigns, celebrating various cultural activities and festivities and host cultural campaigns as well. Manchester City and JNC have been long-term partners, having first joined hands six seasons ago. 

David Tang, CEO of City Football Group China, commented,

“We’re delighted to extend our partnership with JNC. Through our partnership to date, we’ve worked closely with JNC to bring Manchester City closer to our fans across the world through innovative activations and unforgettable experiences. We’re looking forward to building on this strong foundation and continuing to create meaningful moments for our supporters.”