Manchester City FC have inked a multi-year collaboration agreement with digital collectible platform Quidd.
The deal will see the two parties work on various fan experiences and offer the City fanbase a chance to win “official Manchester City merchandise, hospitality tickets and money-can’t-buy experiences, including an exclusive opportunity to watch a first team training session at the City Football Academy.”
Tom Boyle, Vice-President, Global Partnerships Marketing and Operations at City Football Group, commented:
“We’re pleased to announce our new partnership with Quidd today. We’re excited to help transform the traditional football pastime of cards and collectibles in a new digital age alongside Quidd, enabling us to further connect with our fans across the globe. We look forward to working together on creating new digital experiences and games for our fans to enjoy.“
Michael Bramlage, Chief Executive Officer at Quidd, added:
“We’re delighted to be working with Manchester City, one of the very best clubs in the game. This partnership signals our intent to revolutionise the world of sport collectibles. We have an ambition to be the best, most successful digital collectibles business – so it makes complete sense for Quidd to align with Manchester City, the most forward-thinking and progressive football club on earth.
“Quidd will provide fans with a fun and easy way to connect with their favourite football clubs and players.“
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