Manchester City FC announce regional partnership with Artel Electronics

Manchester City Football Club have announced a regional partnership with Uzbek consumer electronics brand Artel Electronics.

Artel Electronics thus comes on board as an Official Regional Partner of the club as well as their exclusive Television Partner in Uzbekistan and other “key” Central Asian markets.

The partnership marks the first time an Uzbekistani brand has partnered with a Premier League club. As per the agreement, the two parties will collaborate on “product-led campaigns, in-store activations, digital content and more.”

Kaitlyn Beale, Vice-President of Global Partnership Sales at City Football Group, commented:

“We’re delighted to announce a new regional partnership with Artel Electronics today. We have seen an increased interest in the club from Uzbekistan and Central Asia since Abdukodir Khusanov joined Manchester City earlier this year, and this partnership further cements our growing presence. We look forward to working with Artel Electronics to engage existing and new fans within the region.”

Nodir Khikmatillaev, Head of Marketing at Artel Electronics, added:

“Today’s ‘New Uzbekistan’ is defined by openness, rapid development and rising expectations from people across the country. As a leading Uzbek manufacturer, we feel a responsibility to match that ambition with technologies and products that meet global standards. Partnering with Manchester City – one of the world’s leading football clubs – reflects this new era for our country. Together, we want to bring world-class football into the homes of fans across Uzbekistan and Central Asia, inspire the next generation of talent and show what brands from New Uzbekistan can achieve on the global stage.”