Reigning Premier League champions Manchester City have announced a new multi-year partnership agreement with Asian dairy producer Yili Group. Yili Group will be joining the English champions as their Official Dairy Partner and there will be City branding across Yili Group’s products in the Chinese and Southeast Asian markets. Both will also work together on various content campaigns for the fans in the Asian region.
David Tang, Chief Executive Officer, City Football Group China, commented,
“We are pleased to announce our regional partnership with Yili group – an organisation that share our commitment to providing consumers with the highest quality products and services. Yili Group are an established and well-respected brand, with a large consumer base in the region and beyond and we look forward to working with them as we continue to grow our fan base across China and Southeast Asia.”
Xu Ke, Vice President of Yili Group, said,
“Yili and Manchester City Football Club have always been committed to providing consumers with high-quality and high-standard products and services, and it is precisely because of the highly compatible development concepts of both parties that we have reached this cooperation. Yili always adheres to the dream of “World Integrally Sharing Health”. Upholding the spiritual core of passion and love, we look forward to cooperating with Manchester City Football Club in brand promotion, event marketing, fan activities and other areas, and jointly helping the coordinated development of global sports and health.”
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