Manchester United FC rope in Betway as Principal Partner

Manchester United Football Club (MUFC) have announced a multi-year partnership with sports betting company Betway, roping it in as their Official Principal Partner and Exclusive Global Betting Partner.

Betway will also serve as the club’s Official Training Kit Partner. The partnership kicks off from the 2026/27 season and will see Betway’s logo front the training shirts of United’s men’s and women’s teams, while also featuring prominently at their respective home grounds, Old Trafford and the Progress With Unity Stadium.

Additionally, Manchester United and Betway will work on various fan engagement activities as well as special experiences and competitions.

Marc Armstrong, Chief Business Officer at Manchester United FC, commented:

“We are delighted to welcome Betway as Official Principal Partner. The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase.

“Betway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United.”

Neal Menashe, Chief Executive Officer of Super Group, added:

“We are thrilled that our Betway brand will be the Official Principal Partner and Exclusive Global Betting Partner of one of the world’s biggest football clubs. Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets.

“The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally. We’re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football’s top-flight.”