Manchester United ropes in Betway as Principal Partner

Premier League club Manchester United has announced a new multi-year partnership with sports betting and gaming brand Betway who joins the English football club as their Official Principal Partner and Exclusive Global Betting Partner. Betway will also serve as the club’s Official Training Kit Partner. The partnership kicks off from the 2026/27 season and will see Betway have their logo present on the training kits of the Manchester United men’s and women’s teams along with having prominent branding across Old Trafford and the Progress with Unity Stadium on matchdays. Manchester United and Betway will also work together on various fan engagement activities and special fan experiences and competitions as part of the agreement. 

Marc Armstrong, Chief Business Officer at Manchester United, commented,

“We are delighted to welcome Betway as Official Principal Partner. The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase.Betway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United.”

Neal Menashe, Chief Executive Officer of Super Group, added,

“We are thrilled that our Betway brand will be the Official Principal Partner and Exclusive Global Betting Partner of one of the world’s biggest football clubs. Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets. The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally. We’re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football’s top-flight.”