Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Manchester United Football Club (MUFC) as their sponsors and partners for the 2025/26 season.
Manchester United’s deal with Adidas broke all kit deal records when it was announced back in July 2014. The German sportswear giant replaced its American rival Nike, whose £24m-a-season deal with United ended with the 2014/15 season after a thirteen-year stint.
With the initial deal reportedly worth at least £750 million over ten years, Adidas has been the Official Kit Supplier of Man United since the start of the 2015/16 season. Its previous biggest contract at the time this deal was announced was its €35m-a-year contract with Real Madrid CF.
The two parties last renewed their partnership in July 2023, with the new agreement reportedly worth £900 million and set to run until the end of the 2034/35 season.
Manchester United announced a partnership agreement with San Diego, California–based tech company Qualcomm in August 2022, making its proprietary chip semiconductor products brand Snapdragon an Official Global Partner of the club.
Apart from branding rights, the partnership entails the two parties collaborating over fan experiences both inside Old Trafford, the Man United home ground, and worldwide. Qualcomm also advises the club on “planned improvements to mobile connectivity at Old Trafford, which will enhance fans’ experience on matchdays”.
In early June 2023, Snapdragon was announced as the official presenting partner of that summer’s US pre-season tour of the Manchester United men’s first team.
In September 2023, MUFC confirmed a three-year front-of-matchday-shirt sponsorship agreement with Qualcomm, which would see its Snapdragon brand replace TeamViewer on the front of all Manchester United matchday shirts with the start of the 2024/25 season.
In August 2024, Manchester United announced a long-term partnership extension with Qualcomm Technologies, confirming it as their Principal Partner until 2029. Qualcomm also expanded its rights with the club in the PC category and activated the right to nominate a logo to appear on the back of Manchester United’s matchday shirts for the 2024/25 season.
The Ashburn, Virginia–headquartered American IT services and consulting company was announced as MUFC’s Digital Transformation Partner in July 2022 as part of a multi-year agreement. DXC Technology also replaced Kohler as the club’s matchday shirt sleeve sponsor.
DXC Technology also acts as the Presenting Partner of the club’s charity arm, Manchester United Foundation, a role that entails “mentoring young people in the community, instructing on new technologies and teaching skills for future technology careers,” while also working with the club to enhance their daily business operations when interacting with their global fan base.
The Gurugram-headquartered Indian tyre manufacturer first partnered with the club in a three-year regional deal covering the UK and India in August 2013.
In May 2022, the two renewed and expanded their partnership in a three-year agreement that made Apollo Tyres the Official Tyre Partner of MUFC in a global deal.
Apollo, via its “Go the Distance” campaign, has gone on to build football pitches across Africa and India made out of recycled tyre rubber. Apart from branding rights, the MUFC deal also grants Apollo image rights for the club’s logo and players to feature on its products.
In June 2025, Apollo Tyres and Manchester United signed a three-year extension agreement, with the deal set to run until 2028. As part of the “United We Play” campaign, United players André Onana, Diogo Dalot, and Harry Maguire visited Mumbai, India.
The Warrington-headquartered British gambling company was announced by Manchester United in August 2022 as their Official Betting Partner, a role Betfred occupied at the club in 2006 as well.
The Red Devils last renewed their partnership with Betfred in 2023.
Manchester United signed a multi-year deal with food group Mondelez International, owner of the Uxbridge-based British confectionery brand Cadbury, in February 2020.
As part of the deal, the two parties work on creating MUFC-themed products and experiences for the club’s fans and consumers worldwide. The two also collaborate over Cadbury’s “Donate Your Words” campaign, which is a UK-based initiative to raise awareness regarding loneliness among the older generation.
The two parties last renewed their partnership in March 2023.
The Otawara, Tochigi–headquartered Japanese medical equipment company has been Manchester United’s Official Medical Systems Partner since 2013, a deal that was last renewed in October 2018.
The deal grants MUFC access to Canon’s medical examination and screening equipment — as well as timely upgrades to the same — which are installed at the club’s training facility at Carrington.
In February 2023, the two parties extended their partnership.
Chilean wine brand Casillero del Diablo (Devil’s Cellar), which is owned by Santiago-based Concha y Toro, Latin America’s largest producer and exporter of wines, has been Manchester United’s Official Wine Partner since 2010.
The two parties last extended their partnership in October 2016.
Apart from branding rights, the aptly named “Devil’s Cellar” also has its wines poured in the VIP suites at the home of the Manchester United senior men’s team, Old Trafford.
The Bonn-headquartered German courier service became the front-of-shirt sponsor for Manchester United’s training kits in a four-year deal worth at least £40 million in August 2011.
In 2012, convinced that they would be able to generate more funds, the Glazer family, principal owners of MUFC at the time, bought out DHL’s contract. Manchester United’s training kit sponsorship was later given to Aon Corp. DHL, though, continues to serve as the club’s Official Logistics Partner.
In September 2024, MUFC announced a multi-year extension of their partnership with DHL, keeping it on board as their Official Logistics Partner until 2027.
The Singapore-based financial services group was announced as MUFC’s Official Online Financial Trading Platform Partner in January 2023.
Apart from promotion of Doo Group itself, the deal is also focused on targeted promotion of its subsidiaries Doo Prime and Doo Financial across MUFC assets.
The American skincare brand signed a “first-of-its-kind” partnership agreement with the club to become their Official Skincare Partner in July 2023, with the deal focusing primarily on fan engagement in the China and Asia-Pacific markets.
Since kicking off, the deal has resulted in co-branded marketing campaigns featuring players from the Manchester United men’s first team to promote Estée Lauder products.
An end-to-end cloud-driven networking solutions provider, San Jose, California–based Extreme Networks was announced as MUFC’s Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider in January 2022.
Apart from branding rights, the partnership entails Extreme fitting Old Trafford with Extreme Wi-Fi 6E access points to deliver wireless connectivity inside Old Trafford. Furthermore, analytics provided by the company’s proprietary tech, ExtremeAnalytics, offers the club real-time data pertaining to fans’ digital activity inside the stadium, helping them deliver more personalised fan experiences.
The Chuo, Tokyo–headquartered Japanese entertainment company was announced as Manchester United’s Official Gaming Partner in July 2019.
As per the deal, Konami holds rights to feature Manchester United’s licensing, which includes real-life likenesses of players, kits, and stadium, in its annual eFootball (formerly Pro Evolution Soccer) release.
Despite the Konami deal, MUFC’s stadium and players remain licensed in eFootball’s rival video game series EA Sports FC (previously EA Sports FIFA) through EA Sports’ exclusive image rights deal with the Premier League.
The two parties last renewed their partnership in August 2024.
Headquartered at Kuala Lumpur International Airport, Malaysia Airlines is the flag carrier of Malaysia.
In March 2024, the Asian airliner announced signing a multi-year partnership agreement with MUFC, becoming the club’s official commercial airline in the process.
Apart from branding rights, the partnership also entails Malaysia Airlines offering customers MUFC-focused money-can’t-buy experiences.
The Chinese mattress and pillow manufacturer has served as Manchester United’s Official Global Mattress and Pillow Partner since October 2016.
Apart from branding rights, the MUFC deal entails MLILY helping the club’s coaching staff to create bespoke sleeping environments for their players, with the company also holding the licence to make and sell MUFC-branded products.
The two parties last renewed their partnership in December 2023.
In August 2025, Manchester United signed a partnership deal with sports betting company Parimatch, onboarding it as their official betting partner in the Asia and MENA markets.
As per the agreement, Parimatch branding features on the LED perimeter advertising at Old Trafford during United home games. Parimatch also offers unique prizes, such as access to club experiences and VIP tickets, to fans in the aforementioned regions as part of its brand activation strategy.
The London-based apparel and jewellery company has maintained a relationship with MUFC since 2008. Currently listed as “Official Formal Wear Partner” on their website, Paul Smith was confirmed as the club’s official tailoring partner via a club statement dated August 15, 2023.
A co-branded marketing campaign featuring Man United players Christian Eriksen, Luke Shaw, Aaron Wan-Bissaka, Diogo Dalot, and Facundo Pellistri was also unveiled with this announcement.
The current deal entails Paul Smith providing bespoke formalwear from its “Modern Working Wardrobe” range to the playing and non-playing staff of the Manchester United men’s first team “for matches, special events and official appearances”, while also working with the Manchester United Foundation “to offer and fit suits for young graduates of its traineeship programme who are just entering the workforce”.
The Middleton, Wisconsin–headquartered American personal care brand became Manchester United’s first-ever Official Electrical Styling Partner in February 2019 in a deal covering both the MUFC men’s and women’s teams.
The deal sees the two parties collaborate on marketing campaigns to grow the Remington brand globally.
The two last renewed their partnership in January 2022.
In August 2025, Manchester United announced a partnership with UK-based fintech company Sokin, bringing it on board as their Global Business Payment Solutions Partner on a multi-year basis.
The deal entails Sokin providing the club with its seamless Payment Solutions platform for ease of making international business transactions.
The Göppingen-headquartered German tech company was announced as MUFC’s new Principal Partner in March 2021.
Starting with the 2021/22 season, TeamViewer replaced Chevrolet as the front-of-shirt sponsor for Manchester United’s matchday kits. The deal, reportedly worth £235 million and covering both the men’s and women’s sides of the club, was initially set to run until the end of the 2025/26 season.
In December 2022, however, Yahoo! Finance reported that the two parties had agreed to mutually cut short the shirt-sponsorship agreement, with MUFC buying back the shirt sponsorship rights and actively looking for a new party to take up that role. Yahoo! Finance also reported that, despite losing the MUFC shirt sponsorship, TeamViewer would continue as an Official Global Partner of the club until 2026.
Snapdragon was announced as MUFC’s new front-of-matchday-shirt sponsor in September 2023 in a deal that would come into effect with the start of the 2024/25 season.
The partnership entails Tiger Beer engaging with the club’s fans in the region as part of its brand promotion strategy, including “branded watch parties, exclusive prizes, and a first-of-its-kind street football event set to take place in Asia – allowing local talents to train with Manchester United coaches and legends”.
Manchester United signed a deal with the Malta Tourism Authority (MTA) in September 2019, which made “Visit Malta” an Official Global Partner of the club.
As part of the deal, MUFC promotes Malta as a prime tourism destination, while the MTA offers exclusive travel offers to Man United fans.
The MTA and MUFC officially renewed their partnership in August 2022.
The Belgrade-headquartered financial organisation has been Manchester United’s Official Financial Services Affinity Partner for Serbia since April 2014.
The deal has seen Eurobank launch MUFC-themed prepaid, debit, and credit cards and offer its customers club-based rewards as well as opportunities for exclusive experiences.
The two parties last renewed their partnership in June 2021.
The Mexico City-based Mexican banking group has been Manchester United’s Official Financial Services Affinity Partner for Mexico since June 2013.
The deal sees Invex offer its customers MUFC-themed credit cards along with club-based rewards as well as opportunities for exclusive experiences.
Malayan Banking Berhad (doing business as Maybank) is a Malaysian universal bank, with its key operating “home markets” in Malaysia, Singapore, and Indonesia.
In 2023, Maybank and Manchester United signed an extension agreement to further strengthen their partnership through the launch of a new co-branded credit card in Indonesia.
The Edinburgh-headquartered British banking and financial services brand has served as Man United’s Official Financial Services Partner in the UK since July 2016.
The deal sees Virgin Money offer its customers MUFC-themed credit cards, along with club-based rewards as well as opportunities for exclusive experiences.
Following is a list of media, telecom, and streaming companies that have in place regional partnership agreements with Manchester United FC, which grant them exclusive broadcasting rights to all content produced by MUTV, the club’s in-house channel, for one or more specific regions.
The Reykjavík-headquartered Icelandic media company serves as Manchester United’s Official MUTV Broadcast Partner in Iceland.
The Nicosia-headquartered Cypriot telecom company serves as Manchester United’s Official MUTV Broadcast Partner in Cyprus.
The Marsa-headquartered Maltese telecom company serves as Manchester United’s Official MUTV Broadcast Partner in Malta.
The Hong Kong-based information and communications tech company has been Manchester United’s official telecommunications and broadcast partner in Hong Kong since July 2010.
The partnership has seen Now TV, PCCW’s pay TV provider, serve as the club’s Official MUTV Broadcast Partner in the region. PCCW has also worked with the club on several fan engagement initiatives, along with giving out club-themed rewards and opportunities for exclusive experiences.
The Auckland-headquartered telecom company serves as Manchester United’s Official Broadcast Partner in New Zealand.
The Beijing-headquartered Chinese electronics and media company signed a regional deal with Manchester United in February 2021 to become the Official MUTV Broadcast Partner in Africa. The deal covers over 30 sub-Saharan African countries.
The Zurich-based pay TV broadcaster serves as Manchester United’s Official MUTV Broadcast Partner in Switzerland and Liechtenstein.
The Bergen-headquartered Norwegian terrestrial television channel is Manchester United’s Official MUTV Broadcast Partner for Norway.
United Media serves as the club’s Official MUTV Broadcast Partner in Bosnia and Herzegovina, Croatia, Kosovo, North Macedonia, Montenegro, and Serbia.
The partnership entails Coca-Cola enjoying branding visibility at Old Trafford on matchdays. The agreement includes pouring rights at the stadium for a range of Coca-Cola brands, including Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero.
Man United and Coca-Cola also collaborate on fan experiences in Europe and the UK, which include brand activations, digital content, and community-driven initiatives.
Chinese property developer Harves has been MUFC’s Official Indoor Entertainment Centre Partner for the People’s Republic of China since January 2019.
Through the deal, Manchester United aims to open a series of club-themed entertainment and experience centres across China, each of which is set to feature exclusive immersive experiences for the club’s fans in the country.
The Hong Kong Jockey Club has been an Official Partner of Manchester United since 2012, a deal that was further extended in June 2016.
As part of the agreement, the two work together to conduct football programmes across youth levels in the region, with the MUFC academy playing at least one match in Hong Kong every year.
The Manchester-based sports travel company became the Official Supporter Travel Supplier of Manchester United in June 2021.
As per the deal, Sportsbreaks.com offers “Match Break” packages that include an official ticket and a choice of overnight accommodation for home matches covering all tournaments Manchester United compete in. The company also offers travel support to Manchester United season ticket holders and Executive Club members for the team’s away games, both domestic and international.
The two parties expanded their agreement in July 2022 to also cover the US and Canada markets.
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