Chelsea signs new partnership with Rimmel London for women’s team

Premier League heavyweights Chelsea FC has announced a new partnership with cosmetic brand Rimmel London who has become an Official Partner of the Chelsea Women’s team. The partnership will see Chelsea Women and Rimmel London work together on various activations and campaigns with the partnership kicking off with a campaign featuring Chelsea players Katie McCabe, Lauren James and Lucy Bronze. Rimmel London will have branding through pitch side LED boards at Stamford Bridge and will also have community activities on the Women’s team’s matchdays. 

Giulia Mazzia, Commercial Director for Chelsea FC Women, commented,

“We are thrilled to welcome Rimmel London to the CFCW family. This partnership is a fantastic opportunity to bring together the worlds of women’s football and beauty, while celebrating confidence, individuality and self-expression – all key values our players embrace. We look forward to working closely with the team at Rimmel London.”

Janine Fernandes, Vice President of Global Marketing for Rimmel London, added,

“Becoming Chelsea Football Club Women’s official partner for the 2026/27 season is an incredible moment for Rimmel, in our hometown of London. The club’s passion for female empowerment and resilience aligns to our values of self-expression and individuality, making our partnership a perfect match. Both brands have a deep cultural impact and influence with dedicated fan bases. By bringing them together, we have an exciting opportunity to grow and champion confidence, the power of self-expression with beauty and to celebrate the power of women both on and off the pitch.”