Manchester United FC sign WOW HYDRATE deal

Sports and fitness drink brand WOW HYDRATE has signed a multi-year partnership agreement with Manchester United Football Club (MUFC), becoming their Official Sports Hydration Partner in the process.

As per the agreement, WOW HYDRATE will collaborate with the English professional football club to deliver high-impact campaigns, featuring both their men’s and women’s first teams. WOW HYDRATE will also be available at Old Trafford and at the club’s men’s, women’s and academy training facilities at Carrington. 

WOW HYDRATE will also engage with the local footballing community through the partnership. The two parties have also spoken about creating a co-branded range of hydration drinks in the future.

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Victoria Timpson, CEO of Alliances and Partnerships at Manchester United Football Club, said:

“WOW HYDRATE is a progressive and ambitious brand, and we are extremely excited to be partnering with them. We look forward to not only introducing our global fans to the science behind its range of hydration products, but also supporting the work it does within our footballing community.“

Queenie Porter, Managing Director at WOW HYDRATE, commented:

“This is a major step for our brand. As well as creating global recognition of WOW HYDRATE products, we want to develop our ongoing commitment to supporting grassroots football and plan to communicate this through our partnership with Manchester United. We are excited to see the club’s supporters discover and interact with WOW HYDRATE in the weeks and months ahead.“

Jake Brocklesby, Global Director at WOW HYDRATE, added:

“This partnership aligns with the ambitions we have for the brand – redefining the sports and fitness drinks market, and becoming the leader in our space. We can think of no better club to combine with to showcase our science-led approach and innovative technology.“