This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Manchester United Football Club (MUFC) as their sponsors and partners for the 2023–24 season.
Man United’s deal with Adidas broke all kit-deal records when it was announced back in July 2014. The German sportswear giant replaced its American rival Nike, whose £24m-a-season deal with United ended with the end of the 2014–15 season after a thirteen-year stint.
With the initial deal reportedly worth at least £750 million over ten years, Adidas has been the Official Kit Supplier of Man United since the start of the 2015–16 season. The German sportswear and sports equipment giant’s previous biggest contract at the time this deal was announced was its €35m-a-year contract with Real Madrid CF.
The two parties last renewed their partnership in July 2023 — a long-term agreement. The new agreement is reportedly worth £900 million and set to run until the end of the 2034–35 season.
The Göppingen-headquartered German tech company was announced as MUFC’s new Principal Partner in March 2021. Starting with the 2021–22 season, TeamViewer replaced Chevrolet as the front-of-shirt sponsor for Man United’s matchday kits. The deal, reportedly worth £235 million and covering both the men’s and women’s sides of the club, was initially set to run until the end of the 2025–26 season.
In December 2022, however, Yahoo! Finance reported that the two parties had agreed to mutually cut short the shirt-sponsorship agreement, with MUFC buying back the shirt-sponsorship rights and actively looking for a new party to take up that role. Yahoo! Finance also reported that, despite losing the MUFC shirt sponsorship, TeamViewer would continue as an Official Global Partner of the club until 2026.
Snapdragon was announced as MUFC’s new front-of-matchday-shirt sponsor in September 2023 in a deal that would come into effect with the start of the 2024–25 season.
The global open-source blockchain was announced as MUFC’s Official Blockchain and Training Kit Partner in February 2022 in a deal reported by The Athletic to be worth in excess of £20 million per season.
The partnership is aimed at introducing the Web3 technology to the global MUFC fanbase, with the Tezos logo featuring on the players’ training shirt as well as on the coaching staff’s uniform. The partnership also entails co-branded fan experiences, with Tezos having also pledged “to support [the] Manchester United Foundation with ongoing donations in tez, the native currency of the Tezos blockchain”. The Manchester United Foundation is the club’s official charity arm.
The Ashburn, Virginia-headquartered American IT services and consulting company was announced as MUFC’s Digital Transformation Partner in July 2022 as part of a multi-year agreement. DXC Technology also replaced Kohler as the club’s matchday shirt sleeve sponsor.
DXC Technology is also the Presenting Partner of the Manchester United Foundation, a role that entails “mentoring young people in the community, instructing on new technologies and teaching skills for future technology careers”. DXC also works with the club to enhance their daily business operations while interacting with their global fanbase.
The Gurugram-headquartered Indian tyre manufacturer first partnered with the club in a three-year regional deal covering the UK and India in August 2013. In September 2016, the two renewed and expanded their partnership in a three-year agreement that made Apollo Tyres the Official Tyre Partner of MUFC in a global deal.
Apollo, via its “Go the Distance” campaign, has gone on to build football pitches across Africa and India made out of recycled tyre rubber. Apart from branding rights, the MUFC deal also grants Apollo image rights for the club’s logo and players to feature on its products.
The Warrington-headquartered British gambling company was announced by Man United in August 2022 as their Official Betting Partner — a role Betfred occupied at the club in 2006 as well.
Man United signed a multi-year deal with food group Mondelēz International, owner of the Uxbridge-based British confectionery brand Cadbury, in February 2020.
As part of the deal, the two parties work on creating MUFC-themed products and experiences for the club’s fans and consumers worldwide. The two also collaborate over Cadbury’s “Donate Your Words” campaign, which is a UK-based initiative to raise awareness regarding loneliness among the older generation.
The two parties last renewed their partnership in March 2023.
Canon Medical Systems
The Ōtawara, Tochigi-headquartered Japanese medical equipment company has been Man United’s Official Medical Systems Partner since 2013, a deal that was last renewed in October 2018.
The deal grants MUFC access to Canon’s medical examination and screening equipment—as well as timely upgrades to the same—which are installed at the club’s training facility at Carrington.
Casillero del Diablo
Chilean wine brand Casillero del Diablo (Devil’s Cellar), which is owned by Santiago-based Latin America’s largest producer and exporter of wines Concha y Toro, has been Man United’s Official Wine Partner since 2010. The two parties last extended their partnership in October 2016.
Apart from branding rights, the aptly named “Devil’s Cellar” also has its wines poured in the VIP suites at the home of the Man United senior men’s team, Old Trafford.
MUFC announced a deal with Detroit-headquartered American corporation General Motors in June 2012, which would make its automobile brand Chevrolet a Principal Partner and Official Shirt Sponsor of the club starting with the 2014–15 season, replacing Aon as the front-of-shirt sponsor on Man United’s matchday shirts until at least June 2021.
The deal, reportedly worth at least US$559 million over seven years, ended after the completion of the 2020–21 season. TeamViewer replaced Chevrolet as the new front-of-matchday-shirt sponsor of Man United, although Chevrolet continues to be listed on the club’s official website as one of their Official Global Partners.
The Scotch whisky brand has been Man United’s Official Global Spirits Partner since August 2018.
Apart from branding rights, the deal also sees Chivas’ range of whiskies served at Old Trafford’s VIP suites, along with production of limited-edition co-branded products.
The Bonn-headquartered German courier service became the front-of-shirt sponsor for Man United’s training kits in a four-year deal worth at least £40 million in August 2011.
In 2012, convinced that they would be able to generate more funds, the Glazer family, principal owners of MUFC, bought out DHL’s contract. Man United’s training kit sponsorship was later given to Aon Corp. DHL, though, continues to serve as the club’s Official Logistics Partner.
Apart from promotion of Doo Group itself, the deal is also focused on targeted promotion of its subsidiaries Doo Prime and Doo Financial across MUFC assets.
Headquartered in Saint Paul, Minnesota, Ecolab is an expert in water, hygiene and infection prevention solutions and services. It was announced as an Official Global Partner of the club in August 2021.
The MUFC deal sees Ecolab’s range of products and science-based solutions implemented across the club’s various facilities. The two parties also work together to promote the importance of hygiene and public health, with the spectators having returned to the stadiums all across the UK after the end of COVID-enforced lockdowns.
The American skincare brand signed a “first-of-its-kind” partnership agreement with the club to become their Official Skincare Partner in July 2023, with the deal focusing primarily on fan engagement in the China and Asia Pacific markets.
Since kicking off, the deal has resulted in co-branded marketing campaigns featuring players from the Man United senior men’s team to promote Estée Lauder products.
An end-to-end cloud-driven networking solutions provider, San Jose, California-based Extreme Networks was announced as MUFC’s Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider in January 2022.
Apart from branding rights, the partnership entails Extreme fitting Old Trafford with Extreme Wi-Fi 6E access points to deliver a seamless wireless connectivity experience to everyone inside the stadium. Furthermore, analytics provided by the company’s proprietary tech ExtremeAnalytics provides the club real-time data pertaining to fans’ digital activity inside the stadium, helping them deliver more personalised fan experiences.
The Kohler, Wisconsin-headquartered American manufacturer of furniture, cabinetry, tile, engines, generators and plumbing products became MUFC’s first-ever matchday-shirt sleeve sponsor in a multi-year, £20m-per-season agreement in July 2018.
As a Principal Partner of the club, Kohler used to not only be the sleeve sponsor for Man United’s matchday kits (for both the men’s and women’s teams of the club), it also collaborated with the club over matchday activities, innovative improvements to club facilities, as well as global sustainability and social responsibility projects.
Kohler was replaced by DXC Technology as Man United’s matchday-shirt sleeve sponsor ahead of the 2022–23 season, though it remains a part of their sponsorship portfolio as an Official Global Partner.
The Chuo, Tokyo-headquartered Japanese entertainment company was announced as Man United’s Official Gaming Partner in July 2019. As per the deal, Konami holds rights to feature Man United’s licensing, that includes real-life likeness of players, kits and stadium, in its annual eFootball release.
Despite the Konami deal, MUFC’s stadium and players remain licensed in eFootball’s rival video game series FIFA (now rebranded to EA Sports FC), given EA Sports’ exclusive image rights deal with the Premier League.
Man United signed Bethesda, Maryland-based American hotel chain Marriott Hotels as their first-ever Official Hotel Partner in October 2019.
As per the deal, Marriott provides its customer and MUFC fans a unique VIP experience at Old Trafford via its “Seat of Dreams” campaign; lucky Man United fans get a chance to enjoy a match at the Theatre of Dreams with exclusive VIP hospitality.
Marriott also offers other exclusive fan experience opportunities, like a chance to play on the Old Trafford pitch and be the club’s kit man and stadium announcer for a day.
For the 2023–24 season, Marriott Bonvoy, Marriott Hotels’ official loyalty programme, is listed on the MUFC website as their Official Hotel Loyalty Partner.
Man United signed Hawaii-based sunglasses and eyewear brand Maui Jim as their Official Vision Partner in February 2019 on a multi-year deal.
As per the deal, Maui Jim gets access to Man United’s player roster for promotional activities. Both the men’s and women’s teams of the club are provided with glasses from Maui Jim’s sun and optical ranges.
The Minden-based German coffee company was signed as Man United’s Official Coffee Partner in November 2017, an initially regional deal that the club made global the year after.
As part of the deal, Melitta has overseen the refurbishment of Old Trafford’s Red Café. The two parties continue to collaborate on providing exclusive VIP fan experiences, with Melitta’s coffee served at Old Trafford’s hospitality suites.
The two parties last extended their partnership in October 2020.
The Knoxville, Tennessee-based company has served as Man United’s Official Global Mattress and Pillow Partner since October 2016, a deal that was further extended in May 2018.
Apart from branding rights, the MUFC deal entails MLILY helping the club’s coaching staff to create bespoke sleeping environments for the Man United players, as well as license for co-branded products.
The London-based apparel and jewellery company has maintained a relationship with MUFC since 2008. Currently listed as “Official Formal Wear Partner” on their website, Paul Smith was confirmed as the club’s official tailoring partner via a club statement dated August 15, 2023. A co-branded marketing campaign featuring Man United players Christian Eriksen, Luke Shaw, Aaron Wan-Bissaka, Diogo Dalot and Facundo Pellistri was also unveiled with this announcement.
The new deal entails Paul Smith providing bespoke formalwear from its Modern Working Wardrobe range to the playing and non-playing staff of the Man United senior men’s team “for matches, special events and official appearances”, while also working with the Manchester United Foundation “to offer and fit suits for young graduates of its traineeship programme who are just entering the workforce”.
The Middleton, Wisconsin-headquartered American personal care brand became Man United’s first-ever Official Electrical Styling Partner in February 2019 in a deal that included both the men’s and women’s teams.
The deal sees the two parties collaborate over marketing campaigns to grow the Remington brand globally.
Renewable Energy Group (REG)
The Ames, Iowa-headquartered biodiesel production company was announced as Man United’s Official Renewable Fuel Partner in July 2021.
The deal entails the two parties working together to “encourage positive environmental change” and help the club achieve their sustainable energy goals.
Man United announced a partnership agreement with San Diego, California-based tech company Qualcomm in August 2022, making its proprietary chip semiconductor products brand Snapdragon an Official Global Partner of the club.
Apart from branding rights, the partnership entails the two parties collaborating over fan experiences both insite Old Trafford and worldwide. Qualcomm also advises the club on “planned improvements to mobile connectivity at Old Trafford, which will enhance fans’ experience on matchdays”.
In early June 2023, Snapdragon was announced as the official presenting partner of the 2023 US pre-season tour of the Man United senior men’s team.
In September 2023, MUFC confirmed a three-year front-of-matchday-shirt sponsorship agreement with Qualcomm, which will see the Snapdragon brand replace TeamViewer on the front of all Man United matchday shirts with the start of the 2024–25 season.
Covering both the men’s and women’s teams of the club, the multi-year deal sees Therabody products made available to the Man United players for training and recovery sessions, with educational and investigation programmes also put in place by the Therabody University to help the players learn more about physical conditioning and innovative recovery solutions.
Man United signed a deal with the Malta Tourism Authority (MTA) in September 2019, making “Visit Malta” an Official Global Partner of the club.
As part of the deal, MUFC promote Malta as a prime tourism destination, while the MTA offers exclusive travel offers to Man United fans.
The MTA and MUFC officially renewed their partnership in August 2022.
The Loughton-based English sports drinks manufacturer announced a multi-year global partnership deal with the club in November 2023, becoming their official sports hydration partner in the process.
The partnership sees the two parties work “together to deliver high-impact campaigns, featuring both the men’s and women’s first teams, highlighting the popular drinks brand with United’s global fanbase”. WOW HYDRATE products are available at Old Trafford—across all matchday concourse retail points—as well as the club’s men’s, women’s and academy training facilities at Carrington. Support for local grassroots football communities and production of a co-branded hydration drinks range are also part of the agreement.
The Yangon-based Burmese commercial bank has been the Official Financial Services Partner of the club for Myanmar since September 2019.
The deal has seen CB Bank offer its customers MUFC-themed prepaid, debit and credit cards.
The San Francisco-based fintech company has been Man United’s Official Financial Services Affinity Partner for the USA since April 2021.
The partnership has seen Cardless launch an Man United-themed credit card, which offers its customers and the club’s fanbase exclusive club-based rewards as well as opportunities for exclusive experiences.
Emirates NBD (ENBD)
A partner of the club since September 2013, the Dubai-based government-owned bank is Man United’s Official Financial Services Affinity Partner for the UAE.
The deal has seen ENBD launch MUFC-themed prepaid, debit and credit cards and offer its customers club-based rewards as well as opportunities for exclusive experiences.
The Athens-headquartered financial organisation has been Man United’s Official Financial Services Affinity Partner for Serbia since April 2014.
The deal has seen Eurobank launch MUFC-themed prepaid, debit and credit cards and offer its customers club-based rewards as well as opportunities for exclusive experiences.
The two parties last renewed their partnership in June 2021.
The Vadodara-headquartered Indian financial services company has been Man United’s Official Financial Services Affinity Partner for India since August 2018.
The deal sees ICICI offer its customers MUFC-themed debit and credit cards along with club-based rewards as well as opportunities for exclusive experiences.
The Mexico City-based Mexican banking group has been Man United’s Official Financial Services Affinity Partner for Mexico since June 2013.
The deal sees Invex offer its customers MUFC-themed credit cards along with club-based rewards as well as opportunities for exclusive experiences.
Krungsri (Bank of Ayudhya)
The Bangkok-based Thai bank has been a long-time partner of the club, serving as their Official Financial Services Affinity Partner for Thailand.
The partnership has seen Krungsri offer its customers MUFC-themed credit cards along with club-based rewards as well as opportunities for exclusive experiences.
In October 2020, Man United signed New Zealand-based payment platform Laybuy as their Official Buy-Now-Pay-Later Partner for the UK, Australia, New Zealand, Canada, Germany, France and the USA.
The deal sees the Laybuy service model becoming a payment option across all MUFC retail offerings, which enables consumers to spread transaction costs into six, interest-free weekly repayments.
The Chuo, Tokyo-headquartered financial institution has been an affinity partner of the club since July 2012, currently serving as their Official Financial Services Affinity Partner for Japan.
The partnership sees Shinsei offer its customer base “Gold” and “Classic” credit cards along with club-based rewards as well as opportunities for exclusive experiences.
The Edinburgh-headquartered British banking and financial services brand has served as Man United’s Official Financial Services Partner in the UK since July 2016.
The deal sees Virgin Money offer its customers MUFC-themed credit cards along with club-based rewards as well as opportunities for exclusive experiences.
Following is a list of media, telecom and streaming companies that have a regional deal with Manchester United FC that grants them exclusive broadcasting rights for all content produced by MUTV, the club’s in-house channel, for a specific region.
The Reykjavík-headquartered Icelandic media company serves as Man United’s Official MUTV Broadcast Partner in Iceland.
Cytavision (Cyprus Telecommunication Authority)
The Nicosia-headquartered Cypriot telecom company serves as Man United’s Official MUTV Broadcast Partner in Cyprus.
The Marsa-headquartered Maltese telecom company serves as Man United’s Official MUTV Broadcast Partner in Malta.
The Hong Kong-based information and communications technology company has been Man United’s official telecommunications and broadcast partner in Hong Kong since July 2010.
The partnership has seen Now TV, PCCW’s pay-TV provider, serve as the club’s Official MUTV Broadcast Partner in the region. PCCW has also worked with the club over several fan engagement initiatives, along with giving out club-themed rewards and opportunities for exclusive experiences.
Spark New Zealand
The Auckland-headquartered telecom company serves as Man United’s Official Broadcast Partner in New Zealand.
The Beijing-headquartered Chinese electronics and media company signed a regional deal with Man United in February 2021 to become the Official MUTV Broadcast Partner in Africa. The deal covers over 30 sub-Saharan African countries.
The Zurich-based pay-TV broadcaster serves as Man United’s Official MUTV Broadcast Partner in Switzerland and Liechtenstein.
The Bergen-headquartered Norwegian terrestrial television channel is Man United’s Official MUTV Broadcast Partner for Norway.
United Media serves as the club’s Official MUTV Broadcast Partner in Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Montenegro and Serbia.
The Mumbai-headquartered Indian sports travel and experiences packages provider was announced as Man United’s Official Supporter Travel Supplier for India in September 2022.
Apart from branding rights, the deal sees DreamSetGo offer Indian MUFC fans “Match Breaks”, which include “official match tickets, premium matchday hospitality, as well as opportunities to meet first team players and Manchester United legends, observe first team training sessions, VIP stadium tours, Manchester United Soccer Schools for children and conference facilities at Old Trafford for corporates to host board meetings”.
Chinese property developer Harves has been MUFC’s Official Indoor Entertainment Centre Partner for the People’s Republic of China since January 2019.
Through the deal, Man United aim to open a series of club-themed entertainment and experience centres across China, each of which is set to feature exclusive immersive experiences for the club’s fans in the country.
The Hong Kong Jockey Club
The Hong Kong Jockey Club has been an Official Partner of Manchester United since 2012 — a deal that was further extended in June 2016.
As part of the agreement, the two work together to conduct football programmes across youth levels in the region, with the MUFC academy playing at least one match in Hong Kong every year.
The Manchester-based sports travel company became the Official Supporter Travel Supplier of Manchester United in June 2021.
As per the deal, Sportsbreaks.com offers “Match Break” packages that include an official ticket and a choice of overnight accommodation for home matches covering all tournaments Man United compete in. The company also offers travel support to the Man United season ticket holders and Executive Club members for the team’s away games, both domestic and international.
The two parties expanded their agreement in July 2022 to also cover the US and Canada markets.
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