Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Nottingham Forest Football Club (NFFC) as their sponsors and partners for the 2023–24 season.
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Adidas
The German sportswear and sports equipment giant replaced Italian rival brand Macron as the club’s official kit partner in June 2023, the deal kicking off with the start of the 2023–24 season.
This deal marks Adidas’ third stint as Forest’s official kit supplier, having previously served the club in the role on two different occasions — 1977–86 and 2013–18.
Also Read – Premier League clubs and their kit suppliers for the 2023/24 season
Kaiyun Sports
Having started the 2023–24 season without a front-of-matchday-shirt sponsor for their senior men’s team, Forest announced in late August 2023 that Asian betting brand Kaiyun Sports would occupy that role at the club for the 2023–24 and 2024–25 seasons.
Kaiyun Sports replaced the British arm of the United Nations High Commissioner for Refugees (UNHCR), UK for UNHCR, which served as the Forest senior men’s team’s front-of-matchday-shirt sponsor for the second half of the 2022–23 season; the team had no such sponsor for the first half.
E.ON
E.ON is a German electric utility company headquartered in Essen. As an official partner of Forest, E.ON helps the club achieve and maintain their sustainability goals. The partnership also entails collaboration over co-branded content featuring Forest players.
Forest renewed and expanded their partnership with E.ON in July 2023, making it their Official Training Wear Partner as well apart from continuing on as their Official Sustainability Partner.
The renewed agreement entails “formation of a new ‘Sustainability Council’ to help the club enhance its approach to sustainability, which could include such things as exploring options for generating renewable energy at The City Ground [home of the Forest senior men’s team] and installing smarter, energy efficient technologies at the Academy”, with E.ON also serving as the front-of-training-shirt sponsor for the club’s senior men’s and women’s teams.
Ideagen
The Nottingham-based GRC (governance, risk, and compliance) software management solutions provider was announced as an official Forest partner in July 2021.
Apart from branding rights, the deal entails the two parties collaborating over “a large scale and ambitious community programme in collaboration with the Nottingham Forest Community Trust [the club’s charity arm]”.
Forest renewed their partnership with Ideagen in July 2023, making it the official matchday shirt sleeve sponsor of their senior (both men’s and women’s) and academy teams.
SportFive
The Hamburg-headquartered German sports marketing agency serves as the Official LED Partner to Nottingham Forest FC.
Molson Coors
The Chicago, Illinois-headquartered American-Canadian beverage company serves as the Official Beer Partner to Nottingham Forest FC.
BMI Healthcare (Circle Health Group)
The Park Hospital in Nottingham, which is a part of London-headquartered British private healthcare provider Circle Health Group, has been serving as the Official Healthcare Partner to Nottingham Forest FC since December 2021.
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