Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Everton Football Club as their sponsors and partners for the 2023–24 season.
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Stake.com
The Curaçao-headquartered online crypto casino and sports betting platform was announced as Everton FC’s principal front-of-matchday-shirt sponsor with the start of the 2022-23 season in June 2022, as part of a “club-record main partner agreement” that marked the most expensive shirt-sponsorship deal in Everton’s history.
Hummel
Everton FC ended their six-year partnership with Umbro to sign a three-year kit deal with Aarhus-headquartered Danish sportswear brand Hummel. Announced in May 2020, the three-year, reportedly-£10m-a-year deal came into effect with the start of the 2020–21 season.
Also Read – Premier League clubs and their kit suppliers for the 2023/24 season
KICK
The deal, covering the club’s senior (both men’s and women’s) and U21 sides, sees the KICK logo feature on the teams’ matchday shirt sleeves, with exclusive club content also made available on the creator-first platform.
Fanatics
Everton FC announced a long-term extension and expansion of their deal with Fanatics in February 2019. This new deal saw the club adopt the global apparel and merchandise company’s v-commerce model, helping them improve fan experience.
The deal also includes plans for a “world class” store at the club’s new stadium, which is currently being built at Bramley-Moore Dock. Fanatics already operates Everton FC’s outlets at Goodison Park (the current home ground of their senior men’s team), within the city of Liverpool, and the club’s online store.
Socios.com
Everton FC signed a deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in August 2021 to launch their own Fan Token.
Via Socios.com, Everton offer their fans a chance to obtain Fan Tokens ($EFC) that allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game.
In March 2023, Everton in the Community, the club’s charity arm, officially opened The People’s Place — a purpose-built mental health and wellbeing hub. The club thanked Socios.com for the contribution it made for this project via its own charity arm, Socios Supports.
Ticketmaster
The Beverly Hills, California-based American ticket sales and distribution company was announced as the club’s Official Ticketing Innovation Partner in June 2023.
The deal entails covering Everton FC’s “transition to the new Everton Stadium, which is currently under construction and due for completion in the 2024/25 campaign”. Ticketmaster’s “3D Virtual Venue” tech is supposed to offer a VR-based solution to the fans while booking their tickets for games held at Goodison Park and later Everton Stadium.
Christopher Ward
The Maidenhead-headquartered British online-only watch company was announced as the Official Global Timing Partner of the Everton senior men’s team in June 2022.
Apart from branding rights, the multi-year partnership entails Christopher Ward working with the club to create money-can’t-buy experiences for their fans as well as contributing to their charity arm, Everton in the Community.
In September 2023, the club announced an expansion of their partnership with Christopher Ward, which entailed coverage of their senior women’s team via back-of-matchday-shirt sponsorship and “money-can’t-buy” experiences.
Davanti Tyres
Everton signed Newton-le-Willows-based English tyre manufacturer Davanti Tyres as their official global tyre partner in August 2017. The partnership was renewed and expanded in March 2020, providing Davanti increased branding exposure across Everton’s assets.
The two last renewed their partnership in August 2022 — a multi-year deal.
The Turmeric Co.
The London-based turmeric functional drinks producer was announced as an official partner of the club in November 2021, although the club have stated that they had been providing their players with the company’s products for nearly two years before the official partnership was announced.
The partnership covers the club’s senior men’s and women’s teams.
Carling
Everton FC signed Carling on a long-term deal back in July 2017. The deal sees Carling serve as the club’s official UK beer partner and hold pouring rights at Goodison Park.
Lucozade
Lucozade Sport serves as the club’s official soft drink partner.
Sportsbreaks.com
Part of British travel management company Clarity Travel, Clarity Sports was announced as Everton FC’s Official Team and Business Travel Partner and Match Break Partner in January 2021 on a multi-year deal.
As the club’s Official Team and Business Travel Partner, Clarity oversees management of Everton FC’s matchday and business travel plans. As their Match Break Partner, Clarity’s sporting arm Sportsbreaks.com offers Everton fans “Match Break” packages that include an official ticket and a choice of overnight accommodation for home matches covering all tournaments the Toffees compete in.
Ahead of the 2022–23 season, Sportsbreaks.com was announced as the Official Match Breaks Supplier of the club for the entire season, continuing the role it played the season before. The two again announced a multi-year extension of their partnership in June 2023.
Marc Darcy
The Salford, Manchester-based men’s formalwear brand was announced the club’s official formalwear partner in August 2022.
Apart from branding rights, the multi-year deal entails Marc Darcy providing bespoke formal wear for the players of the Everton senior men’s team as well as “exclusive competitions, offers and discounts” for the Everton fans.
FIGS
Dubbed by the club as a first-of-its-kind agreement by a Premier League side, the deal sees FIGS supply technical clothing to the medical teams of both the senior men’s and women’s teams of the club, also receiving branding rights at their respective home grounds (Goodison Park and Walton Hall Park) in the process.
The deal also sees FIGS support the projects and healthcare professionals of Everton in the Community.
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