Brand Partners of Everton (2020-2021)

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Everton would be looking to leave their mediocre reputation behind with Carlo Ancelotti at the helm. We look at their sponsors ahead of the 2020-21 season.


Also Read – Everton Sponsors 2021-22


Cazoo – The Toffees will have a new logo emblazoned on the front of their kits this season as they have signed online car platform Cazoo as their main official partner. The deal is reported to be in excess of $37m over three years, which will make it the largest non-betting deal in the Premier League.

Hummel – Everton have ended their six-year partnership with Umbro and signed a new three-year kit deal with Hummel. The deal with the Danish sportswear brand is reported to be worth approx. $12m per season over the next three years.

USM Holdings – Earlier this year, Everton signed a deal worth $40m approximately with USM Holdings for naming rights option for the new stadium set to be constructed at Bramley-Moore Dock. USM’s founder, Alisher Usmanov, is a long-time business partner of the club’s main shareholder Farhad Moshiri. The company already sponsors Toffees’ training ground, Finch Farm. Usmanov is said to have fronted up with the deal to put an agreement in place for the naming rights for the new stadium, which is scheduled for completion by 2023, with an eye to further invest in a club as a shareholder.

Fanatics – Everton announced a long-term extension and expansion of their deal with Fanatics. The deal saw the club adopt the global apparel and merchandise giant’s v-commerce model, helping them to improve fan experience. The deal also included plans for a ‘world class’ store at their new stadium. Fanatics already operate Everton’s outlets at Goodison Park, within the city of Liverpool, as well as the club’s online store.

Fratelli Beretta – Fratelli Beretta became the club’s first-ever official Italian partners in 2018. The deal got I Fratelli access to clubs marketing assets as well as in-ground branding at Goodison Park. Everton further expanded their partnership with the Italian food production company next year by signing them as their official academy partner. The improved deal gave Fratelli Beretta front-of-shirt branding rights for the club’s academy kits, as well as branding space at their training complex, USM Finch Farm.

Carling – Everton signed Carling in a long-term partnership back in 2017. The deal saw Carling become the club’s official UK beer partner and receive pouring rights within Goodison Park.

Davanti Tyres – Everton signed tyre manufacturers Davanti Tyres as their official global tyre partner in 2017. The partnership was recently renewed and expanded, providing Davanti with increased branding exposure across its online and physical assets.

Monster – Monster Energy became the club’s Official Energy Drink Partner in 2019. The deal provided the energy drink manufacturer in-ground branding rights as well as branding exposure across the club’s social media channels.

Lucozade – Lucozade sport serve as the club’s official soft drink partner.

Megafon – Earlier this year, Everton signed a deal with another one of Alisher Usmanov’s companies – Megafon. The deal will see the mobile phone operator receive branding rights outside Goodison Park.

Written By – Anshuman Joshi

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