Arsenal brings on Google Gemini as new partner while extending Google Pixel partnership

Reigning Premier League champions Arsenal have announced a new deal with Google which will see Google Gemini become the North London club’s Official AI Assistant Partner while Google Pixel will extend the deal and take on the role of the club’s Official Mobile Phone Partner. The partnership will see both brands work with Arsenal on fan engagement activities including AI-powered creative tools to exclusive behind-the-scenes content from matchdays and the training ground. 

With Google Gemini, Arsenal fans will be able to analyse the player signings, discuss match performances and sync the matchdays with the calendars while Google Pixel will provide exclusive behind-the-scenes content and stories from matchdays and training ground for the fans. 

Omar Shaikh, Global Partnerships & Ventures Director, Arsenal, said,

“We’re delighted to build on our relationship with Google as we continue creating new ways for supporters to experience Arsenal. Through Google’s expertise in AI and mobile technology, we have an opportunity to enhance those experiences and inspire new forms of creativity and engagement.   Our partnerships are built on shared ambition and a belief that together we can achieve more, and we’re excited to continue working with Google to create meaningful value for our supporters.”

Eileen Mannion, Vice President of Marketing at Google, added,

“We are thrilled to start this new chapter to bring supporters closer than ever to their team. By combining Google Gemini’s advanced agentic capabilities with Google Pixel’s industry-leading camera technology, we are putting fans right at the heart of the action – gaining a proactive personal assistant to stay seamlessly connected to the moments that matter most. Together with Arsenal and their incredible global fanbase, we will continue to push boundaries and redefine how fans experience the game we all love.”