This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Sheffield United Football Club as their sponsors and partners for the 2023–24 season.
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CFI Financial Group
The Larnaca-based global trading platform was announced as Sheffield United FC’s principal front-of-shirt sponsor in August 2023 as part of an initial one-year agreement set to cover the 2023–24 season.
The Italian sportswear brand became the official kit supplier of Sheffield United FC as part of a multi-year agreement announced in June 2022.
The agreement was signed between Erreà and the United World network of football clubs, which, apart from Sheffield United FC, also includes Belgian 1B Pro League club K Beerschot VA, La Berrichonne de Châteauroux of Championnat National in France, UAE-based Al-Hilal United Football Club, and Indian club Kerala United FC of I-League 2.
The deal, covering the 2023–24 season, also entails “initiatives that promote education, technology literacy, and youth development”.
Yelo (formerly “Al Wefaq Rent a Car”)
Al Yasmeen, Riyadh-based Saudi Arabian car rental company Yelo was announced as the Official Car Rental Partner of the club in October 2020 on an initial three-year deal.
Formerly known as Al Wefaq Rent a Car, Yelo was a Sheffield United FC sponsor in its previous guise as well — during the 2019–20 season.
The deal sees the Yelo logo feature across the first-team players’ and management’s “training wear, travel wear and bench wear” kits.
Chinese global engineering giant CISDI has been a global commercial partner of Sheffield United FC since the 2020–21 season.
As per the deal, CISDI promotes the club on a global scale through its various projects in the Americas, Asia and Europe.
The two parties last officially renewed their partnership in July 2021.
Sheffield-based electrical and mechanical services provider H.E.Barnes has been a long-time supporter of the Blades.
The two parties amped up their partnership in 2018 when they struck a naming rights deal that saw the Bramall Lane stand at the club’s home ground (also called Bramall Lane) have the H.E.Barnes brand emblazoned across both of its tiers.
H.E.Barnes currently serves as the official UK mechanical and electrical partner of Sheffield United FC.
The Bradford, West Yorkshire-based British supplier of vending machines and refreshment solutions serves as the Official Vending Supplier to Sheffield United FC.
British football nutrition specialist Soccer Supplement has been the Official Sports Supplement Partner of the club since the 2017–18 season.
Apart from branding rights, the deal sees Soccer Supplement products supplied to the Sheffield United FC players both pitchside and during training, with fans of the clubs also offered exclusive discounts on Soccer Supplement products.
The first partnership agreement signed between Rotherham-based asphalt products manufacturer SteelPhalt and Sheffield United FC — a three-year deal signed in September 2017 — included naming rights for the Sheffield United Academy at Shirecliffe as well as front-of-shirt sponsorship for the Sheffield United women’s team, while also “helping develop junior female players” at the Regional Training Club.
The current agreement between the two parties, announced in August 2021, entails “extensive presence within Bramall Lane” for SteelPhalt.
The Galway-based nutrition products manufacturer has been in partnership with Sheffield United FC since 2020.
As per the current agreement between the two parties, signed in July 2023, Revive Active brand Zest Active serves as the official immunity support partner to the club.
The Barnsley-based construction company, specialising in complete structural solutions, was announced as a Sheffield United FC partner on a multi-year deal in June 2022.
As per the deal, DSM’s branding features extensively on the John Street Family Stand at Bramall Lane.
Rotherham-based data destruction and electronic recycling company S2S Group has been serving as Sheffield United FC’s Official Data and Electronic Recycling Partner since June 2022.
P1 Travel UK
The British division of the Leiderdorp-based Dutch sports and music events ticket and match breaks supplier has been serving as Sheffield United FC’s Official Reseller for Hospitality Ticketing since July 2023.
The Bergen-based Norwegian football news company has been serving as Sheffield United FC’s Official Live Score App since December 2022.
The Sheffield-based British timber merchant returned as a Sheffield United FC partner in August 2023, regaining branding rights on the south stand of Bramall Lane.
Arnold Laver previously served the club as their principal front-of-shirt sponsor and the Bramall Lane south stand sponsor from 1985 until 1995.
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