This article contains information about the matchday shirt sleeve sponsors of each and every Premier League team for the 2023–24 season.
Arsenal FC looped in the Rwanda Development Board in a three-year deal in May 2018, making “Visit Rwanda” their Official Tourism Partner as well as the official sleeve sponsor for their matchday shirt.
This deal has brought a lot of criticism upon the Rwandan government and even accusations of investing in a foreign football club from the coffers of the country’s crucial developmental aid. However, the deal has proved fruitful for both parties, with Rwanda even observing an 8% lift in their tourism numbers (as of September 2019).
The London-based trading company signed a multi-year Principal Partnership agreement with Aston Villa in June 2023, replacing Asian betting brand Kaiyun Sports.
The deal, covering both the men’s and women’s Aston Villa teams, entails sleeve-sponsorship rights for “all first-team shirts and adult retail shirts”.
The Baltimore, Maryland-headquartered American industrial tools manufacturer was announced as an Official Partner and the official matchday-shirt sleeve sponsor of the club in July 2022 in a deal covering the 2022–23 season.
The two parties renewed their partnership in August 2023 in a deal covering the 2023–24 season.
The London-based pension solutions provider became the Official Pension Partner of the club and an Official Supporter of Brentford FC Community Sports Trust—the club’s charity arm—in May 2021.
Apart from branding rights, the deal sees the two parties work on several activations and co-branded content. PensionBee also works with the club to help their fans become pension confident.
A new two-year deal was signed between the two parties in July 2023, which made PensionBee the matchday-shirt sleeve sponsor of the Brentford senior men’s team and the front-of-shirt sponsor of their B-team as well as the academy and senior women’s teams and the junior replica kits.
The Hailsham-based British division of the workwear brand signed on as BHAFC’s Official Workwear Partner back in 2018, a deal that was further renewed in August 2019.
The partnership sees Snickers UK sponsor the Seagulls’ matchday programme and all live content, along with in-stadia advertising and networking opportunities.
In September 2020, Snickers became the Official Sleeve Sponsor for the matchday shirts of the BHAFC senior men’s team. This deal was last renewed in June 2021.
The New York-based cryptocurrency-focused financial services company was announced as the club’s Official Sleeve Partner in August 2023. The deal covers both the senior men’s and women’s teams of the club.
The Asian betting brand was announced as the matchday-shirt sleeve sponsor for the Crystal Palace senior men’s team in May 2023 in a deal covering the 2023–24 season.
The Melbourne-based live-streaming platform was announced as Everton FC’s Official Sleeve Partner and the Official Streaming Partner in August 2023.
The deal, covering the club’s senior (both men’s and women’s) and U21 sides, sees the KICK logo feature on the teams’ matchday shirt sleeves, with exclusive club content also made available on the creator-first platform.
The global online travel trade marketplace was announced as a Principal Partner of the club and the matchday shirt sleeve sponsor of their senior men’s team in August 2023 on a multi-year deal.
The Seattle-headquartered American online travel shopping company became a Principal Partner of Liverpool FC and the Official Sleeve Sponsor for the matchday kits of both their men’s and women’s teams in October 2020 in a deal initially set to run until the end of the 2022–23 season.
Expedia replaced American financial services company Western Union, which prematurely ended its sleeve sponsorship deal with the club, having signed a five-year agreement in August 2017.
In March 2023, the two parties announced a four-year extension of their partnership.
Apart from the aforementioned branding rights, the deal also entails Expedia facilitating transport planning for the club fans, including “free supporter transport” for all Women’s Super League matches of the Liverpool senior women’s team. The two also work on the content series “Nothing Beats Being There”, which is aimed at telling “emotive stories from players and real fans describing their journeys to some of the most iconic matches from the men’s and women’s recent history”.
Hamburg-based mobility services provider FreeNow, operating across Europe, was confirmed as the Luton Town men’s team’s matchday shirt sleeve sponsor and the club’s official mobility partner in July 2023.
The Valletta-Malta headquartered crypto spot and derivatives trading exchange was announced as the club’s Official Cryptocurrency Exchange Partner in March 2022 in a deal covering the club’s men’s, women’s and esports sides.
OKX served as the principal front-of-training-shirt sponsor for the men’s and women’s first teams of Man City during the 2022–23 season.
In June 2023, OKX was announced as the Official Sleeve Partner of the club as part of a multi-year agreement. The deal sees OKX serve as the matchday shirt sleeve sponsor to both the senior men’s and women’s teams of the club, with its logo also featuring “on the left sleeve of the first team training kits”.
The Ashburn, Virginia-headquartered American IT services and consulting company was announced as Man United’s Digital Transformation Partner in July 2022 as part of a multi-year agreement. DXC Technology also replaced Kohler as the club’s matchday shirt sleeve sponsor.
DXC Technology is also the Presenting Partner of the Manchester United Foundation, a role that entails “mentoring young people in the community, instructing on new technologies and teaching skills for future technology careers”. DXC also works with the club to enhance their daily business operations while interacting with their global fanbase.
Based in Dubai, Noon.com is a digital marketplace dedicated to local businesses in the Middle East. It was announced as Newcastle United’s official matchday shirt sleeve sponsor for the 2022–23 season in June 2022.
It was announced in June 2023 that Noon.com would continue on as the club’s matchday shirt sleeve sponsor for the 2023–24 season as well.
The deal also makes official Newcastle United kits available on Noon.com, including the option of personalisation.
The Nottingham-based GRC (governance, risk, and compliance) software management solutions provider was announced as an official Forest partner in July 2021.
Apart from branding rights, the deal entails the two parties collaborating over “a large scale and ambitious community programme in collaboration with the Nottingham Forest Community Trust [the club’s charity arm]”.
Forest renewed their partnership with Ideagen in July 2023, making it the official matchday shirt sleeve sponsor of their senior (both men’s and women’s) and academy teams.
The Worcester-based British home and lifestyle products brand was announced as the matchday shirt sleeve sponsor of the Sheffield United senior men’s team in August 2023.
The deal, covering the 2023–24 season, also entails “initiatives that promote education, technology literacy, and youth development”.
The Farnham, Surrey-based British online car retailer was announced as the club’s Official Sleeve Partner in January 2021 on a five-year deal.
The deal sees the cinch logo appear on the left sleeves of the matchday kits of both the men’s and women’s teams of the club. The two parties also work together on several marketing campaigns.
The Bury-based British sports-fashion retail company was announced as the club’s Official Sleeve Partner in June 2023 in a deal set to cover the 2023–24 season.
The deal sees JD Sports serve as the matchday shirt sleeve sponsor to the senior men’s, women’s and academy teams of the club.
The online betting company was announced as Wolves’ official Asian betting partner and the official sleeve sponsor for the matchday shirt of their senior men’s team as well as all adult replica kits in August 2023.
The deal, covering the 2023–24 season, also entails pitchside LED branding for 6686 Sport for the Asian broadcast of Wolves’ home Premier League games at Molineux Stadium, with the two parties having also pledged to create “unique content with the Wolves first-team, which fans around the world will be able to enjoy”.
Premier League teams’ sleeve sponsors for 2023–24 season
|Club||Shirt Sleeve Sponsor|
|Brighton & Hove Albion||Snickers Workwear UK|
|Crystal Palace||Kaiyun Sports|
|Manchester United||DXC Technology|
|West Ham United||JD Sports|
|Wolverhampton Wanderers||6686 Sport|