Gtech inks deal with Sheffield United

Sheffield United FC ink Gtech deal

September 4, 2023

Sheffield United FC have roped in home technology firm Gtech as their senior men’s team’s Official Sleeve Sponsor for the 2023/24 season. 

The deal will have the Gtech branding feature on the shirt sleeve of the Sheffield United men’s jersey. The two parties will also collaborate on various educational, technology literacy and youth development initiatives. 

Paul Reeves, Sheffield United FC’s Head of Commercial, said:

We are excited to welcome Gtech into the Sheffield United commercial portfolio. Gtech are a global leader for high performance home appliances and their dedication to technology development. This partnership will not only strengthen Gtech’s visibility alongside the club on a global stage but will also enhance the overall fan experience through collaborative initiatives and matchday activities.

Nick Grey, Owner of Gtech, said:

I’m absolutely delighted to join forces with the Blades as their proud sponsor. This partnership is a testament to our shared values of pushing boundaries, embracing innovation, and striving for excellence. We believe that our cutting-edge home technology and the blades fanatical support for their club will create a winning combination both on and off the field.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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