Wolverhampton Wanderers FC (Wolves) Sponsors 2023

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Wolverhampton Wanderers Football Club (commonly referred to as “Wolves”) as their sponsors and partners for the 2023–24 season.

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PRINCIPAL PARTNER

AstroPay

The London-based online payment service started working with the club in August 2021 and was announced as a Principal Partner and the new front-of-matchday-shirt partner of Wolves in June 2022, ahead of the 2022–23 season. This agreement was renewed in June 2023 to also cover the 2023–24 season.

The shirt sponsorship covers Wolves’ men’s and women’s senior and U23 teams as well as replica kits, with the AstroPay logo also featuring on the playing shirts of the club’s European esports teams.

Also Read – Premier League teams’ principal shirt sponsors for 2023–24 season

MAIN PARTNERS

Castore

The Liverpool-headquartered British sportswear brand was announced as Wolves’ new Official Technical Kit Supplier in November 2020, replacing Adidas’ £3m-a-year deal from the start of the 2021–22 season with a deal the club confirmed “boasts the largest technical partner sponsorship fee” in their history.

Castore supplies the club with kits for the players and the non-playing staff, and under license from the sportswear company, Wolves also manufacture and distribute a wide range of replica products as well as training and travel wear.

Also Read – Premier League clubs and their kit suppliers for the 2023/24 season

6686 Sport

The online betting company was announced as Wolves’ official Asian betting partner and the official sleeve sponsor for the matchday shirt of their senior men’s team as well as all adult replica kits in August 2023.

The deal, covering the 2023–24 season, also entails pitchside LED branding for 6686 Sport for the Asian broadcast of Wolves’ home Premier League games at Molineux Stadium, with the two parties having also pledged to create “unique content with the Wolves first-team, which fans around the world will be able to enjoy”.

Also Read – Premier League teams’ sleeve sponsors for 2023–24 season

LeoVegas

Headquartered in Stockholm, Sweden and owned by MGM Resorts International, LeoVegas is an online casino and sports betting services provider.

LeoVegas was announced as the official training kit partner of the Wolves senior men’s team for the 2023–24 season in September 2023 in what the club said was a “record partnership deal”.

GLOBAL PARTNERS

Monster Energy

The American energy drinks company has been the official energy drink partner of the club since August 2021. In that time, it has also served as the official energy partner and apparel sponsor to Wolves Esports.

Arctic Wolf

The Eden Prairie, Minnesota-based cybersecurity company became Wolves’ first-ever official cybersecurity partner in March 2022 — a deal the two parties renewed later that year in August as part of a multi-year agreement.

Apart from branding rights, the deal entails Arctic Wolf implementing its cybersecurity solutions across the club’s technology and security infrastructure.

M&E Global

The Belbroughton, West Midlands-based defence contractor and staffing firm was announced as an official partner of the club in July 2023 in a deal set to cover the 2023–24 season.

On the official Wolves website, M&E Global is listed as one of their Global Partners.

Asphalt 9: Legends

Wolves announced in February 2023 a partnership agreement with French video game developer and publisher Gameloft, which made its 2018-released arcade racing video game Asphalt 9: Legends the official racing video game partner of the club.

Apart from branding rights, the deal sees Wolves and Gameloft work together “to bring a truly unique and engaging gaming experience to fans of both Wolves and the Asphalt series”. Wolves-themed events and skins have been made available to the players in-game. A collaboration with Wolves Records, which entails production of a track written and recorded by a Wolves Records artist and featured exclusive in-game, is also part of the agreement.

Footballco

London-based football media company Footballco’s youth football brand NXGN was announced as the principal partner of Wolves Academy in October 2022.

The deal sees NXGN serve as the front-of-matchday-shirt sponsor to the U12 to U18 Wolves academy teams. The partnership also entails content creation featuring Wolves Academy players.

Tuopai

Wolves announced in June 2023 a deal with Chinese spirits company Shede Spirits, which made its baijiu brand Tuopai the Official Baijiu Partner of the club.

Apart from branding rights, the deal, covering the 2023–24 season, also entails co-branded promotions and competitions.

OFFICIAL PARTNERS

University of Wolverhampton

The University of Wolverhampton has served as the Principal Sponsor of Wolves Academy since 2014.

The agreement sees the university support the club’s fan engagement activities via the Wolves Foundation along with working with the club to create internships and placement opportunities for its students.

The two parties last renewed their partnership in March 2022.

Global Reach

The London-based foreign exchange specialist has been the Official FX Partner of the club since May 2021.

Apart from branding rights, the partnership sees the company provide Wolves with foreign exchange strategies and global payment solutions, mostly pertaining to player transfers and pre-season tours.

The two parties last renewed their partnership in December 2022.

Reconomy

The Telford, Shropshire-based waste management service is a long-time partner of Wolves. The two first came together in 2002, when Reconomy served as an executive box sponsor at Molineux Stadium.

For a decade, until 2022, Reconomy served as Wolves’ official waste partner. During this time, it also served as their front-of-matchday-shirt sponsor during the 2013–14 season. In August 2022, it became their Sustainability Partner as well as an official sponsor of their senior women’s team.

Mander Centre

Located near Molineux Stadium, shopping complex Mander Centre has been a long-time partner of Wolves. The last official agreement between the two parties, announced in February 2023, affirmed Mander Centre as the official retail partner of the club as well as the front-of-shirt sponsor of their senior women’s team.

Wednesfield Radio Cars

The Wolverhampton-based family-run taxi service has been the Official Taxi Partner of the club for more than 25 years, with its services including private hire taxis, executive travel, airport travel, multi-seat people carriers and courier services.

Purcell Branding

Purcell Branding, the brainchild of Black Country-based print and graphics specialist Dave Purcell, has been the official print partner of the club since October 2022, catering to all their signage and advertising needs.

Tile Choice

A Wolverhampton-based retailer of household tiles, Tile Choice has been an official partner of the club since October 2017.

Biotiful Gut Health

Biotiful Gut Health is a kefir-based dairy products manufacturer based in London.

OTHER DEALS

Sandwell College

The West Midlands-based institution signed a deal with the Wolves esports team in September 2023.

Principally, the agreement entails Sandwell College students gaining on-the-job experience and placement opportunities via collaboration between Wolves Esports and Sandwell College.

Tipton & Coseley Building Society

A financial services company based in Tipton specialising in mortgage solutions, Tipton & Coseley Building Society has been in partnership with Wolves for over a decade.

In November 2023, Wolves confirmed that their partnership with Tipton & Coseley had entered its thirteenth season. The current deal sees Tipton & Coseley sponsor the club’s adult and junior membership schemes for the 2023/24 Premier League season, with its branding continuing to feature across all Wolves membership marketing literature.

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