Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of West Ham United Football Club (WHUFC) as their sponsors and partners for the 2023–24 season.
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PRINCIPAL PARTNER
Betway
The global online bookmaker has been West Ham’s Principal Partner since February 2015. The deal, initially reportedly worth around £20 million over the first three years, was extended first in 2016, then for a further six years in May 2019, with the annual revenue bumped up by £10 million.
Betway’s association with West Ham over the last decade has been a fruitful one, with the former partaking in a lot of fan engagement initiatives — the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep, to name a few. However, all’s not rosy for the two parties, as in 2020 Betway was handed a record £11.6m fine for a series of social responsibility and money laundering failings.
Also Read – Premier League teams’ principal shirt sponsors for 2023–24 season
Umbro
The Manchester-headquartered British sportswear company has been the Technical Partner of West Ham’s senior men’s, women’s and youth academy’s matchday and training kits since 2015, when it replaced German sportswear rival Adidas.
The two parties last extended their deal in a long-term agreement in June 2020 that came at the back of their previous agreement, which was only made the year before, in May 2019, to extend their deal beyond 2023 and bump up the previous £5m-per-year contract.
Also Read – Premier League clubs and their kit suppliers for the 2023/24 season
JD Sports
The Bury-based British sports-fashion retail company was announced as the club’s Official Sleeve Partner in June 2023 in a deal set to cover the 2023–24 season.
The deal sees JD Sports serve as the matchday shirt sleeve sponsor to the senior men’s, women’s and academy teams of the club.
Also Read – Premier League teams’ sleeve sponsors for 2023–24 season
OFFICIAL PARTNERS
Trustly
The Stockholm-headquartered Swedish fintech company has been WHUFC’s Official Open Banking Partner in a multi-year agreement since February 2021.
Lyca Mobile
British mobile virtual network operator Lyca Mobile has been West Ham’s official mobile phone operator since 2012. The two have collaborated over multiple fan engagement initiatives, most notably the Lyca Mobile Cup, which gives the local schoolchildren a chance to play at the West Ham senior men’s team home ground, the London Stadium.
The two parties last renewed their partnership in August 2023 — a multi-year agreement.
Jeton
Global e-wallet and payment services provider Jeton has served as the Official e-Wallet Partner to West Ham since the start of the 2020–21 season.
Apart from branding rights, the deal entails Jeton’s integration across WHUFC assets in order to provide the Hammers fans a convenient and cashless experience.
The two parties renewed their partnership in September 2022, with the new agreement set to run until the end of the 2022-23 season.
The two parties last renewed their partnership in August 2023 — a multi-year agreement.
eToro
Covering both the senior men’s and women’s teams of the club, the deal grants eToro perimeter advertising rights across the two teams’ home grounds (London Stadium and Chigwell Construction Stadium), with the club and the company also co-delivering “matchday activations, competitions, and education for fans throughout the season”.
Huboo Technologies
The Bristol-headquartered British logistics company was announced as the Official Logistics and Fulfilment Partner of WHUFC in September 2022 in a multi-year deal. The agreement covers both the men’s and women’s sides of the club.
Apart from branding rights, the partnership entails Huboo providing West Ham’s retail department its “fulfilment services”.
Skye Cloud
In August 2020, London-based Cloud specialist Skye Cloud was announced as the club’s first Official Virtual Private Server Partner.
As per the deal, Skye provides essential IT support to the club at the senior men’s team home ground (London Stadium), senior men’s team training ground (Rush Green training ground), and academy centre (Academy of Football).
The two parties last renewed their partnership in March 2023.
Monster Energy
Monster Energy added West Ham United to its ever-growing Premier League club sponsorships portfolio in 2019. The American energy drink company serves as the club’s Official Energy Drink Partner and supports them in various fan engagement activities, which primarily includes creation of co-branded digital content.
The two parties last renewed their partnership in August 2022.
Nationwide Vehicle Assistance
Operating across the UK and Europe, Nationwide Vehicle Assistance is a provider of collision recovery and storage management services.
A long-time Club London Member of WHUFC, Nationwide Vehicle Assistance was announced as the Official Vehicle Collision Recovery and Storage Management Partner of the club in March 2022. The two further extended their partnership the same year, in November 2022.
EVA Air
Taiwanese airline EVA Air became West Ham’s first-ever Official Airline Partner in May 2018.
Apart from branding rights, the deal also entails the two parties collaborating over multiple fan engagement activities.
The two parties last renewed their partnership in April 2022.
Corpay Cross Border
The Atlanta, Georgia-based global business payments company serves as the official Forex & International Payments Partner to West Ham United FC.
Acronis
Apart from branding rights, the deal sees West Ham use the “Acronis Cyber Protect”, which is the company’s “innovative Machine Intelligence (MI) enhanced Cybersecurity solution that helps prevent cyberattacks, and reduces downtime”, to safeguard their digital infrastructure.
Dr. Cinik
Apart from branding rights, the deal entails Dr. Cinik providing “education around cosmetic procedures to [West Ham] fans”.
Heineken
Dutch brewing company Heineken has been West Ham’s Official Beer & Cider Partner since 2016.
The deal grants Heineken pouring rights at the London Stadium in the form of draft and bottles.
The two parties last renewed their partnership in June 2021.
P1 Travel
The Leiderdorp-based Dutch sports and music events ticket and match breaks supplier serves as the Official International Ticket and Hospitality Reseller of the club since June 2021.
Apart from branding rights, the deal sees P1 Travel offer West Ham’s overseas fans tickets, match breaks and hospitality at London Stadium.
Tomket
Apart from branding rights, the deal also entails Tomket providing “[West Ham] fans with opportunities to experience matchday hospitality packages and win signed merchandise via the official TOMKET social media channels”.
Topps
The British collectibles manufacturer was announced as an Official Licensing Partner of the club in December 2023 as part of a multi-year agreement.
Apart from branding rights across club assets, the deal entails Topps producing West Ham-themed trading cards and stickers for the Hammers’ fanbase.
WOW Hydrate
The Loughton-based English sports drinks manufacturer was announced as the Official Sports Hydration Partner of the West Ham senior women’s team in January 2024.
Apart from branding rights, the deal entails WOW Hydrate supplying the team with its range of “advanced hydration products”.
OFFICIAL SUPPLIERS
Soccer Supplement
In August 2019, West Ham announced British football nutrition specialist Soccer Supplement as their Official Supplements Partner.
The initial agreement entailed Soccer Supplement providing the club’s senior men’s team with its products to aid them in improving fitness, performance and recovery.
WHUFC expanded the Soccer Supplement partnership to also cover their women’s and academy setups in August 2022, with the nutrition specialist also providing “pitchside nutrition” to the West Ham teams.
ICE Cleaning
The London-based British specialised cleaning services provider first started working with WHUFC in November 2019 as the Official Industry Cleaning Partner of their senior women’s team.
West Ham later expanded their partnership with ICE Cleaning in August 2022, making it their Official Cleaning Supplier, with the new agreement also covering the men’s side of the club.
Paul Robinson Solicitors
Essex-based Paul Robinson Solicitors became the club’s first-ever Official Legal Partner in October 2018.
Apart from branding rights, the two also collaborate over fan engagement activities.
WHUFC last renewed their partnership with Paul Robinson Solicitors in September 2022, the agreement now also covering the women’s side of the club, with the law firm offering legal advice to the West Ham “players, staff and fans”.
Marc Darcy
The Salford, Manchester-based men’s formalwear brand was announced as the Official Formal Wear Supplier of the West Ham senior men’s team in August 2023 as part of a multi-year agreement.
Apart from branding rights, the deal entails Marc Darcy providing bespoke formalwear to the team staff (both playing and non-playing) as well as marketing campaigns showcasing the brand’s products and exclusive offers for West Ham fans.
Destination Sport Travel
The Manchester-based British specialised team and business travel support provider first started working with the club during the 2021–22 season, providing travel support to their senior men’s team for their UEFA Europa League campaign.
In September 2022, WHUFC renewed and expanded their partnership with Destination Sport Travel, making it their Official Travel Supplier. The renewed deal not only covers West Ham’s senior men’s squad, but also their senior women’s and academy teams as well as their commercial and administrative departments.
ELMO Webexpenses
The Witney-based British digital expense management software provider was announced as the club’s Official Expense Management Software Supplier in August 2022.
Apart from branding rights, the deal entails integration of ELMO’s Webexpenses platform across the club’s operations.
London Event Design
In October 2019, West Ham announced event lighting provider London Event Design (LED) as their Official Events Production Partner.
As per the deal, LED serves as West Ham’s partner for all club-run events and the associated event production needs.
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