Aditya ChaudhuriTrading and investing platform eToro has been announced as the Official Trading Partner of the West Ham United men’s and women’s teams, following a partnership agreement with the London-based English professional football club.
The partnership will have the eToro branding present on perimeter advertising systems at the London Stadium (West Ham men’s team’s home ground) and the Chigwell Construction Stadium (West Ham women’s team’s home ground). It will also offer the club fan engagement activities, matchday activations, competitions and awareness programmes throughout the season.
eToro also aims to strengthen its presence in the women’s game through the partnership, with special focus on the Barclays Women’s Super League.
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Nathan Thompson, Chief Commercial Officer, West Ham United FC, said:
“We are thrilled to announce our partnership with eToro, a collaboration that extends its support not only to our men’s team but also to our women’s team. This partnership signifies a momentous step forward in our commitment to growing women’s football, empowering our players, and providing them with the resources they need to excel.
“Together with eToro, we are determined to create a lasting impact, promoting equality, diversity, and inclusivity within the sport we love. This partnership not only elevates our women’s team but also amplifies the voices of WSL clubs, inspiring the next generation to chase their dreams. We are incredibly excited about the positive strides we will take together to shape a brighter future for women’s football.“
?????Stephanie Wilks-Wiffen, Director of Marketing at eToro, said:
“Football and investing have traditionally been male-dominated activities, but in the last few years, this has been turned on its head. With the explosion of women’s football, and the growing number of female retail investors, it makes complete sense for eToro to have a presence at women’s games, where we can support the continued growth of this sporting community.?
“After a ?hugely exciting WSL season?, and with the World Cup now just weeks away, we couldn’t be joining the women’s game at a better time. Hopefully, our presence at WSL matches can encourage more women to consider investing as a way of improving their financial future.“
